Massive increase in interaction rate with potential users in Spain to strengthen brand influence

As early as August 2020, Tuke and OPPO launched the #GoforIt (Follow Your Dreams) brand promotion campaign. The campaign was targeted at fans, aiming to increase their familiarity with OPPO's key brand elements. Subsequently, they launched a brand challenge on TikTok to extend the August brand promotion. This challenge, called #GoforItChallenge, used split-screen video creation and custom background music to inspire users to choose between the club's glorious past and a bright future.

This challenge presented the audience with interesting, highly interactive quality content, incorporating Tuke's milestone achievements and fun facts. In addition, the club's first-team players also participated in the challenge, quickly igniting the topic, greatly increasing reach, and inspiring UGC creation. All participating videos were gathered on a challenge aggregation page containing the challenge description and external links, making it easy for fans to access and actively participate. Users could also find the challenge in TikTok's trending topics list. As community enthusiasm continued to rise, videos co-created and shared by brands and users went viral. In addition, OPPO also chose other advertising solutions, including TopView and One Day Max in-feed ads, to help increase brand awareness for this challenge.

The main creative idea of this challenge was to leverage the content most talked about by fans to spark their enthusiasm for participation, such as asking whether they wanted to be Tuke's coach or player, or to choose between the 6-2 El Clásico and the 2017 Camp Nou miracle comeback. While participating in the challenge, the background music would constantly change sound effects, and users only needed to jump left or right to answer the questions posed by the voiceover.