The "2024 Lawn Mower Robot Category Overseas Research Report" is produced by Dashu Cross-border, focusing mainly on the analysis of the lawn mower robot market, providing relevant information for enterprises and sellers to help them identify target products and conduct effective screening. The main contents of the report are as follows:
1. Market Overview
- Product Definition: The smart lawn mower robot is a new type of intelligent device with comprehensive functions and easy operation. Compared with traditional lawn mowers, it has multiple advantages, such as lithium battery power supply, fully automatic operation, GPS positioning system, and integration of various multifunctional attachments.
- Market Size: The global lawn mower robot market size is expected to reach USD 1.5 billion in 2024 and is projected to grow to USD 3.9 billion by 2029, with a compound annual growth rate of about 13.2%. The market is still in its early development stage with low penetration, but the growth potential is huge.
- Market Share: In the lawn mower market, ride-on lawn mowers account for 45% and rank first, followed closely by traditional push lawn mowers. Although the market share of new lawn mower robots is currently small, they show great market potential and growth momentum due to innovative technology and environmental advantages.
- E-commerce Popularity: The e-commerce search popularity of lawn mower robots shows a clear seasonal trend, with search volume surging in summer. This is related to the accelerated growth of lawns and the more urgent demand for weeding and yard maintenance.
- Market Insights: The household market is the mainstream market for smart lawn mower robots in the short term. Consumers pay more attention to the technological features and practicality of products rather than price when purchasing. In the North American market, medium-sized lawn mower robots are the dominant force and growth engine.
- Driving Factors: The development of the lawn mower robot market is jointly driven by increased environmental awareness, changes in user needs, technological advancement, and government incentive policies.
2. Analysis of Popular Regions
- Regional Overview: In 2023, North America dominated the global lawn mower robot market with over 36% revenue share. The Asia-Pacific region will achieve the highest compound annual growth rate during the forecast period, and the European market is vast.
- Export Comparison: In terms of the export volume of China's lawn mower products, the European market occupies the largest share, followed by North America, and the Asia-Pacific market is growing rapidly in scale.
- North American Market: Influenced by yard culture, North America has huge demand for lawn mowers, and the United States leads in the smart lawn mower robot field. Online marketing drives sales, but the category shows significant seasonal demand fluctuations.
- European Market: There is strong demand for high-tech lawn mower robots, with the highest penetration rate of household lawn mower robots in Europe. Offline sales channels have a long history, and online e-commerce channels are also continuously developing.
- Asia-Pacific Region: The market size is growing rapidly, benefiting from economic growth and demand for life automation. Technological progress and product innovation have reduced costs, and increased environmental awareness has prompted consumers to choose eco-friendly lawn mower robots.
3. Category Prospects Analysis
- Market Development Potential: The lawn mower robot market continues to grow in size, with broad prospects, and household investment in lawn maintenance is also increasing. Chinese enterprises continue to innovate in technology and explore different technical paths.
- Differences and Customization Trends in US and European Markets: The demand for lawn mower robots in the US and European markets differs, mainly in yard size, lawn maintenance habits, and grass height, leading to the need for customized adjustments in product design and functionality.
- Overseas Challenges: The global lawn mower market has long been dominated by well-known brands, and new entrants face the challenge of how to stand out.
4. Brand Cases
- Mammotion: A brand focused on the smart lawn mower robot field, affiliated with Songling Robotics. Its product line includes smart lawn mower robots, and the LUBA lawn mower robot launched in 2022 performed excellently. The brand adopts a marketing strategy combining globalization and localization, including crowdfunding marketing, omni-channel promotion, influencer marketing, and cooperation.
- WORX: A high-end power tool brand under the Positec Group, its lawn mower robots are known for smart navigation, efficient cutting, and eco-friendly features. The brand has achieved success through technological innovation and a deep understanding of market needs, adopting direct response marketing, social media marketing, influencer marketing, and cross-industry cooperation strategies.
