The "2024 Air Purifier Category Overseas Research Report" is produced by DataCross Border, aiming to deeply analyze the performance of air purifier brands in the global market, and to explore overseas strategies, challenges, and opportunities. Through industry trend observation, brand case studies, and market data analysis, the report provides references for relevant brands.
1. Market Overview
- Product Definition and Common Categories: Air purifiers are used to remove indoor air pollutants, including HEPA, activated carbon, ion, photocatalytic, and hybrid types. Among them, HEPA is expected to account for about 48% of the market share in 2024.
- Market Size
- The global air purifier market size was USD 15.83 billion in 2023, with a projected compound annual growth rate (CAGR) of 10.0% from 2024 to 2031. Commercial applications lead in market share, followed by residential applications, with industrial demand steadily growing.
- The global household air purifier market is expected to have a CAGR of about 5.90% from 2022 to 2032; the industrial air purifier market is projected to have a CAGR of 5.8% from 2019 to 2027.
- E-commerce Popularity: The Google search popularity for "air purifier" peaked in 2020 and then slightly declined, while keyword search volume on Amazon US has continued to rise in the past two years.
- Reasons for Consumer Purchase: Mainly for disease prevention, environmental improvement, and allergy relief. Consumers focus on product functionality, professionalism, brand reputation, performance, design, and price when purchasing.
2. Regional Market Analysis
- Regional Distribution: The Asia-Pacific region accounted for 38.9% of global market revenue in 2023, dominating the market, with China accounting for over 39% of the Asia-Pacific share. North America and Europe are expected to maintain significant shares, while Latin America and the Middle East will see strong growth.
- Analysis by Region
- North America: Market size is expected to have a CAGR of 8.5% from 2022 to 2032, with the US in a leading position. Quality control testing is required, and filter efficiency is key.
- Europe: Market size is projected to have a CAGR of about 7.43% from 2023 to 2032. Germany and the UK are major consumer markets, with growth driven by industrial development and increased health awareness.
- Asia-Pacific: The market is developing rapidly, with China having a significant market share. HEPA purifiers dominate, residential application demand is rising, China, Japan, and South Korea lead, and demand in India is surging.
- Middle East & Latin America: Market demand is steadily rising, with the Middle East and Africa market size expected to reach USD 1.5794 billion by 2030, and Latin America to reach USD 1.2626 billion.
3. Industry Outlook Analysis
- Import and Export Market: China’s non-household equipment dominates the import and export market, and the pandemic has stimulated a surge in demand for household purifiers.
- Industry Chain Analysis: China is the main producer and consumer, with enterprises concentrated in the Pearl River and Yangtze River Delta regions. The upstream industry chain is stable, and application scenarios are diversified.
- Overseas Advantages and Disadvantages
- Advantages: Independent intellectual property formed through technological R&D, mature manufacturing industry chain, low cost, strong supply chain system, and increasing market demand.
- Disadvantages: Low brand awareness, cultural differences, strict product certification and regulatory requirements, challenges in after-sales service systems and local support.
- Product Development Trends
- Strong growth in smart home ecosystems, rising demand for portable devices.
- Application scenarios continue to expand, with rapid growth in car and pet air purifier markets.
4. Brand Cases
- Levoit
- Brand Introduction: Focused on home health products, air purifiers use HEPA technology, sold in multiple countries, with offices established.
- Success Experience: Focus on niche markets, continuous innovation, multi-channel sales, brand building, user engagement and feedback, global vision, agile response.
- Marketing Analysis: TikTok marketing boosts brand awareness, product localization customization, multi-channel sales, emphasis on user experience.
- IQ Air
- Brand Introduction: Swiss high-end brand, rich product line, unique filtration technology, serving various venues.
- Success Experience: High-end positioning, technological innovation, global layout form competitive advantages.
- Marketing Analysis: Educational content marketing, cooperation and community involvement, social media interaction, multi-channel sales, and focus on user experience.
