406Recently, Tuke noticed that a hair styling tool brand has gone viral on TikTok!
In just 30 days, the sales of its TikTok shop increased by164,900 units, and its revenue soared to$6.1 million (about RMB 45 million). The brand is—Wavytalk.
So, what is it about this brand’s products that makes Americans rush to buy them? Next, let’s take a look together with Tuke!
Image source: EchoTik
Brand History: Everything Starts from User Needs
According to Tuke’s research, Wavytalk is not a newcomer that just “broke into” TikTok. As early as 2022, it opened its own TikTok shop.
The brand’s team actually has a strong background, having worked for well-known personal care brands both domestically and internationally, accumulating a lot of experience. They found that the hair styling tools market is steadily growing, especially among young people aged 18 to 35 who love to dress up and value efficiency, and who are eager to easily style their hair at home.
So, the team decisively launched curling irons, hair dryers, and hair care brushes, winning over consumers with high cost performance!
Image source: Wavytalk official website
TikTok Shop: Seamless Transition from Planting the Seed to Placing an Order
Speaking of Wavytalk’s explosive popularity, the TikTok shop is definitely the core of its success.
According to third-party platform data, we can see that the shop currently has 37 products for sale. In the past 30 days, sales have soared by 164,900 units, earning$6.1 million (about RMB 45 million).
So far, the store’s cumulative sales have exceeded1.7 million units, with total sales reaching $54.25 million (about RMB 400 million).
Image source: EchoTik
Influencers + Short Video Promotion: The Secret Weapon for Explosive Sales
The reason Wavytalk has achieved such outstanding results in its shop is, on one hand, because it offers a comprehensive range of products that cover daily hair styling needs, allowing users to easily find suitable products.
On the other hand, the convenient shopping process and intuitive user experience greatly accelerate consumers’ purchasing decisions, further driving sales growth.
Additionally, influencer marketing is a key driver of Wavytalk’s rise. According to third-party data platforms, influencer-driven sales account for as much as94.86%, generating $51.46 million in revenue (about RMB 370 million).
Image source: EchoTik
Wavytalk’s target audience is mainly women aged 18-35, so most of its collaborating influencers’ fans are also women in this age group.
These influencers have fan counts ranging from thousands to hundreds of thousands. Although most are mid- and lower-tier influencers, the results are impressive: after videos are posted, they achieve millions or even tens of millions of views, and product sales consistently exceed ten thousand units.
Image source: TikTok
In the past 30 days, 4,100 influencers have promoted Wavytalk’s products, publishing a total of 9,600 short videos.
Looking at the content, these videos are thoughtfully produced:
· Eye-catching first three seconds: The opening directly addresses user pain points, such as “15 minutes to style your hair,” making it instantly clear to viewers.
· Scenario-based presentation: Videos incorporate everyday life scenes, such as busy mornings or party preparations, making it easy for viewers to relate to their own lives.
Image source: EchoTik (top), TikTok (bottom)
Live Streaming: Real-Time Interaction Boosts Conversion
A deeper look reveals that live streaming is also an important means for Wavytalk to achieve efficient conversion. During live streams, hosts not only showcase products but also actively answer viewers’ questions. This interactive approach not only helps users better understand the products but also builds trust between both parties.
It is reported,in the past 30 days, Wavytalk has held a total of 884 live streams, with a cumulative total of 12,100 sessions, averaging 30 live streams per day. Such a high-frequency live streaming schedule gives the brand better exposure.
Image source: TikTok
Conclusion
In summary, we can see that Wavytalk’s success is no accident. From the efficient operation of its TikTok shop to influencer promotion, short video content, and the deep integration of live streaming, every step has laid a solid foundation for the brand’s explosive growth.
With content-driven e-commerce developing rapidly, TikTok has become an important platform for brands to go global. If you want your brand to make waves in overseas markets, you might find inspiration from the success of the brand above and start your own journey of brand growth!
