348What are brand marketing solutions?
Brand marketing solutions are tools that help businesses develop, manage, and promote their brand to potential customers. They cover a variety of activities and channels, including:
- Brand design and messaging
- Paid advertising
- Content marketing
- Social media marketing
- Search Engine Optimization (SEO)
- Community management
- Public relations and events
- Influencer marketing
While maintaining customer loyalty and ensuring customer retention is the responsibility of the customer success team, ensuring the retention of potential customers is the task of marketing. However, brand loyalty is gradually decreasing, which has become an indisputable fact. Therefore, using brand marketing solutions to reduce costs and increase efficiency is something every B2B company going Tuke should master.
Why do you need brand marketing solutions?
Brand marketing solutions can help everyone develop brand consistency by providing an easily accessible centralized hub for brand assets and guidelines. At the same time, they ensure that every team member can use the correct visual elements in various materials.
In addition, brand marketing solutions may also offer automated management of activities, such as scheduling emails and social media posts, which is a "magic tool" for busy marketing teams to save time. As the business expands, brand marketing tools can also help track customer journeys, adapt to new industry trends, and quickly adjust brand content according to customer interests.
It is worth mentioning that most brand marketing tools have analytics and reporting functions, which can help everyone better understand how the audience perceives the brand and how they interact with your brand. By leveraging this data, companies going Tuke can better improve their brand and develop more favorable marketing strategies.
Key features that brand marketing solutions should have
1. Integration with CRM tools
Seamless integration with popular CRM tools can help Tuke companies track every customer interaction and customize their engagement based on customer pain points. For example, Oktopost (a B2B social management platform) can connect and share data with Hubspot, Salesforce, SugarCRM, and other popular sales platforms, helping Tuke companies maximize the impact of social media.
2. Automation and collaboration
Tools that help find those tasks you repeat most often and take up the most time, such as sending emails or tracking leads, can be automated. By using automation to handle these tasks, Tuke companies can effectively allocate marketing resources.
3. Analytics and reporting
Most brand marketing tools support analytics and reporting functions. When using them, make sure they can provide comprehensive and real-time data sets to effectively track your demand generation activities. Data reports should be easy to understand so that team members can easily get the information they need.
4. Customer segmentation
Some brand marketing tools can segment customers based on location, demographics, behavior, and preferences, helping Tuke companies create targeted materials that meet their unique needs. Of course, the premise of use is to comply with relevant laws to protect customer information.
Top 10 effective brand marketing solutions
1. Brandfolder
Brandfolder is a cloud-based Digital Asset Management (DAM) tool that helps teams streamline brand management. It provides a centralized repository for storing, organizing, and distributing digital assets, ensuring all team members can easily access brand guidelines, logos, images, and other related marketing materials.
Suitable for:
Large marketing teams with a backlog of brand assets. Small companies that outsource design work and do not have enough digital assets to justify investing in a DAM solution may not be suitable.
Real customer review:
"Brandfolder is the best way to share resources with my teammates. I love uploading a resource, sending a link, and then receiving thanks from the team member who downloaded it within a minute."
2. Oktopost
Oktopost is a B2B social media management tool that supports scheduling and automated publishing, social listening, and advanced social analytics. By connecting all of a company's social media platforms, it provides detailed reports to help Tuke companies make data-driven marketing decisions and prove the ROI of their plans.
Suitable for:
Oktopost is designed for B2B companies. It is best suited for B2B companies looking to expand their brand influence on social media and use analytics to drive content strategy and improve ROI.
Real customer review:
"Oktopost allowed me to launch a social plan for ActionIQ on a scale the company hadn't seen in 6 years. As a 'team' of one, being able to do this on one platform is amazing."
3. Frontify
Through Frontify's centralized management platform, marketing teams can store and manage digital assets, style guides, and brand guidelines. Frontify also provides design features and templates to help teams create branded materials. In addition, it can integrate with collaboration tools such as Jira and Highspot, making marketing and sales work more efficient.
Suitable for:
Companies looking to enhance brand influence and maintain brand consistency. May not be suitable for large companies with professional design teams and established brand strategies.
Real customer review:
"Frontify's interface is very user-friendly and intuitive. Managing and saving files is very easy. Of all the tools I've explored so far, its navigation management features are unique. Collaboration with the team is also convenient; inviting and adding members is a breeze."
4. Trendemon
Trendemon supports advanced analytics, allowing real-time tracking and visualization of online customer journeys from first visit to conversion. It can also connect and share data with popular CRM platforms: Hubspot, Marketo, and Pardot (now Marketing Cloud Account Engagement).
Suitable for:
B2C companies looking to track and improve website metrics. May not be suitable for B2B marketing teams, as B2B user journeys and sales processes are complex and usually consist of various touchpoints across different channels.
Real customer review:
"I am very impressed with their support team. They are responsive, helpful, and answer any questions professionally and efficiently. This high level of support significantly enhances the overall experience of using their product."
5. Hubspot
In addition to its popular CRM system, HubSpot also offers a variety of automation features, including content creation, social media management, email marketing,PPC optimization, and analytics. This all-in-one platform can help Tuke companies track customer journeys and effectively nurture leads.
Suitable for:
Large enterprises looking to integrate marketing, sales, and customer service into one platform. At the same time, HubSpot is relatively expensive, especially when adding new features, so it may not be the best choice for companies with limited budgets.
Real customer review:
"The most useful feature of Hubspot is that all activities carried out by the company are tracked, such as information sent to customers, whether marketing emails, workflows, or quotes, and can be easily converted into KPIs as the department dashboard."
6. Ahrefs
Ahrefs focuses on SEO, supporting functions such as backlink analysis, site audits, keyword research tools, and brand keyword tracking. Using SEO tools like Ahrefs can help companies identify content gaps, discover keyword opportunities, and improve brand awareness through search engine performance.
Suitable for:
Large marketing teams looking to improve and automate SEO-related content work. For small startups with limited budgets and no SEO expertise, it may not be the best choice.
Real customer review:
"From the moment I started using the platform, I found Ahrefs' design to be excellent. The range of tools and features provided within the platform greatly enhanced our online presence and digital marketing efforts."
7. Bynder
Bynder is a Digital Asset Management (DAM) platform that provides a centralized hub for easy storage and management of digital assets, ensuring brand consistency across various marketing channels. Companies can maintain brand integrity and facilitate effective team collaboration through features such as version control and customizable permission settings.
Suitable for:
Large teams needing to simplify digital brand asset storage and sharing.
Real customer review:
"Category management is very simple; collections are useful for our sales/product/support users; content is easy to find using search or metadata; it has a clean, simple interface."
8. Uberall
Uberall focuses on location marketing, enabling companies to interact with target customers and enhance their online presence based on location. It provides local listing management, reputation management, analytics, and reporting functions to review customer interactions. In short, Uberall aims to help companies more effectively reach and attract customers through smart geolocation technology, thereby optimizing customer experience and enhancing brand value.
Suitable for:
Chain enterprises looking to increase visibility across regions.
Real customer review:
"I like being able to easily adjust business hours and reply to all reviews on one platform, rather than responding across different channels. Especially with the launch of the new Uberall CoreX. I also like that I can now download reports in PDF/image format (including pie charts/bar charts)."
9. Brand24
Brand24 can track and analyze brand mentions across online channels. It checks the tone of these conversations for sentiment analysis, helping companies understand how their audience perceives their brand.
Suitable for:
B2C marketing teams seeking to analyze and improve online reputation. For most B2B companies needing to track specific B2B sales processes, it may not be suitable.
Real customer review:
"Brand24 has proven to be an exceptionally outstanding tool for precise keyword tracking, providing highly relevant mentions for the keywords I specify. One standout feature is the ability to exclude specific keywords, ensuring results are focused and relevant."
10. Brandworkz
Brandworkz is a Digital Asset Management (DAM) and brand management platform. Its main features include a centralized repository for storing and organizing digital assets, editable templates for brand guidelines and marketing materials, and workflow tools for content approval and version control. Brandworkz also places great emphasis on brand governance, helping to protect your brand online and maintain compliance.
Suitable for:
Large organizations looking to simplify marketing workflows. Brandworkz has a steep learning curve and offers a variety of comprehensive features, so companies need to have some marketing expertise internally.
Real customer review:
"Customer support is excellent, from the initial inquiry, to customizing the platform according to needs, to project delivery. The account manager is always responsive. The platform meets all our needs, whether simple or complex."
The above are the top ten brand marketing solutions/tools compiled by Tuke, hoping to be helpful for domestic companies looking to go Tuke via Tuke!
