"World Internet Conference: 2024 Cross-border E-commerce Competitiveness Research Report - Platform Enterprises" mainly studies the competitiveness of 50 representative global cross-border e-commerce platform enterprises. By constructing an indicator system, collecting data, and analyzing results, a series of conclusions are drawn, aiming to provide reference and inspiration for the development of the cross-border e-commerce industry.
1. Core Conclusions
- High-quality Development Stage: Cross-border e-commerce platforms continue to optimize in innovation, coordination, green development, and openness, entering a stage of high-quality development, characterized by active innovation, mutual promotion with emerging markets, deepening sustainable development concepts, and improved openness.
- Emerging Market Vitality: Emerging markets have become the new focus of cross-border e-commerce, with a large number of platforms entering and local platforms rising, promoting the integration of global industrial chains.
- Cross-continental Platform Advantages: Cross-continental platforms have greater advantages in integrating global resources, including strong adaptability, excellent supplier resource integration, and outstanding coordination and management capabilities.
- Diversified Innovation Growth: Platform enterprises enhance competitiveness through various innovative models, such as cooperation with social media, live streaming sales, innovative supply chain services, and digitalization of traditional retail.
- Technological Innovation Experience: The application of big data, artificial intelligence, and other technologies drives platforms to optimize user experience, enabling functions such as precise recommendations, image recognition, and immersive shopping.
- Sustainable Development Strategy: The concept of sustainable development is integrated into platform strategic planning, including energy conservation and emission reduction, public welfare and charity, and data security.
2. Research System
- Sample Selection: Considering multiple factors, 50 platform enterprises from 6 global regions were selected, including cross-continental and regional platforms.
- Indicator System and Framework: A competitiveness indicator system was constructed from four aspects: operation, service, sustainable development, and innovation, including multiple secondary and tertiary indicators.
3. Result Analysis
- Overall Competitiveness Results: Through competitiveness quadrant classification, platform enterprises are divided into four categories: globally outstanding leading type, regional breakthrough growth type, local cultivation potential type, and mature optimization expansion type. Each type of enterprise has different characteristics and development directions.
- Typical Enterprises: Introduces the outstanding practices and achievements of 10 typical enterprises such as AliExpress, Amazon, and eBay in operation, service, sustainable development, and innovation.
- Analysis Results by Indicator Dimension
- Operational Capability: Cross-continental platforms perform better overall, with leading enterprises showing obvious advantages. Different platforms vary in operational performance, user and merchant scale, product richness, and level of internationalization.
- Service Capability: Cross-continental platforms are generally stronger, some regional platforms excel in localized services, most platforms have high service capabilities, but some enterprises still need improvement.
- Sustainable Development Capability: Most sample enterprises have strong sustainable development capabilities, with some platforms performing outstandingly in environmental management, social responsibility, and governance.
- Innovation Capability: Asian platforms have obvious advantages in business model innovation, nearly half of the platforms lead in innovation capability, and different platforms have their own highlights in business model and service innovation.
4. Appendix
- Research Objects and Indicator Description: Lists the sample platform enterprises, details the indicator system of platform enterprises and the meaning and data sources of each indicator.
- Data Processing Description: Introduces methods for handling missing and abnormal values, calculation methods for research results, and data dimensionless processing methods.
5. Postscript: Introduces the work of the World Internet Conference Cross-border E-commerce Working Group and the report writing process, thanks experts for their support, points out research shortcomings and future outlook.
