The TikTok For Business marketing general plan mainly includes the following content:
1. General Trend: TikTok is the world's leading mobile short video platform, ranking first in downloads in many countries and regions globally, leading the arrival of the mobile short video era. It is a platform that covers all scenarios around the clock and inspires unlimited creativity, where users not only passively watch but also actively share and create. TikTok users are young, have great consumption potential, and have a significant impact on brand communication and sales.
2. Full Track Layout: The TikTok For Business full-platform product matrix includes TikTok, a series of news app ad placements (such as Xigua, Toutiao overseas version, etc.), and Pangle placements. Pangle is a global app monetization and growth platform, providing user growth and monetization solutions for developers and advertisers, featuring innovative ad formats and advanced technology.
3. Marketing Solutions: TikTok promotion goals include brand awareness, audience intent, reach, visits, app installs, video views, lead collection, behavioral conversion, and community interaction, etc. Common ad play methods include TT ads redirecting to independent sites, driving traffic to Amazon, increasing account followers, etc. TikTok’s ad products include TopView, splash ads, in-feed ads, branded challenges, and branded stickers. The full-link integrated marketing system can scientifically measure ad effectiveness, and various brand indicators are far above industry averages.
4. Customer Success Stories: Introduces successful marketing cases of clients such as Playa Games, Yubo, eBay, Samsung Galaxy S10 +, and ETUDE on TikTok, including game promotion, new user growth, e-commerce support, new product launches, and beauty promotion, demonstrating the effectiveness and influence of TikTok ads.
5. Frequently Asked Questions: Covers issues related to policy, review, product selection & market, ad placement, and conversion. For example, TikTok ads are prohibited from promoting drugs, tobacco, adult content, etc.; ad review requires materials to be consistent with the target country, avoid infringement and prohibited content; product selection unit price varies by target country and category; placing ads requires account opening, pixel installation, and setting up promotion campaigns; if conversion is poor, check the video and adjust product selection, etc.
The TikTok For Business marketing general plan introduces TikTok’s advantages, product matrix, marketing solutions, customer cases, and answers to common questions, providing advertisers with comprehensive information for marketing on TikTok.
