TikTok for Business Marketing Strategies for Fashion SMEs, main contents include:
1. Why TikTok: TikTok is developing rapidly, with over 1 billion monthly active users. Users spend a significant amount of time on the platform, and SMEs have noticed the impact of advertising on TikTok on sales. TikTok is an entertainment platform driven by a unique mindset, where users can discover new content, and many users take action such as purchasing products.
2. Fashion × TikTok: On TikTok, fashion means fluidity, trendsetting, having vivid style guides, and showcasing clothing and attitude. TikTok drives fashion inspiration and action, with users using the platform to research and learn about fashion products, purchase fashion items, and be influenced by its recommendations. The article also provides some content creation ideas and insights into what users want to see from fashion brands and stores.
3. Case Studies: Through the cases of SNOCKS and Meet Me There, the effectiveness of marketing on TikTok is demonstrated. SNOCKS expanded its new audience through Shopify integration and achieved good sales results; Meet Me There increased brand awareness and sales, as well as user engagement, by collaborating with TikTok.
4. Products: Introduces TikTok's integration with e-commerce platforms such as Shopify and BigCommerce, as well as product features like Pixel, Website Conversions Objective, and Value-Based Optimisation (VBO). In addition, Spark Ads and Video Shopping Ads are introduced, along with how to use these tools to enhance advertising effectiveness.
5. Media planning: Adopts a 360° strategy, combining organic content, paid peaks, and creator content, regularly interacting with audiences, and leveraging key calendar moments for marketing campaigns, such as using gift code stickers, Spark Ads, and Collection Ads during holidays and sales periods.
6. Tips for success: To create successful content on TikTok, pay attention to authenticity, positivity, personalization, inclusivity, fun, and localization. Creative tips for making TikTok videos include full-screen display, adding sound, being concise and clear, Lo-Fi style, showing and telling, leveraging trends, collaborating with creators, etc. Some successful ideas are also provided, such as showcasing bestsellers, showing behind-the-scenes, listing key points, integrating into daily life, and engaging with happy customers.
This guide introduces TikTok's marketing advantages, case studies, products, media planning, and success tips in the fashion sector, providing marketing strategies for fashion SMEs.
