This report focuses on cross-border B2B procurement, studying industry development, procurement behavior, and procurement channels, providing channel optimization strategies for enterprises, and introducing relevant service cases.
1. Overview of Cross-border B2B Industry Development: The scale of China’s export trade is growing, with emerging markets and countries along the “Belt and Road” becoming new growth points. Exports of electromechanical products and electronic components are performing well, and cross-border e-commerce has become a new engine for export growth. Multiple government departments have introduced policies to support the development of the cross-border B2B industry, covering areas such as taxation, customs clearance, and logistics. Buyers’ behaviors are characterized by online transactions, tidal fluctuations, and an emphasis on stability, and they prefer suppliers with localization, personalization, and branding capabilities.
2. Analysis of Main Procurement Channels for B2B Foreign Trade Buyers: In offline channels, exhibitions allow face-to-face product displays and promote communication, but costs are high and there are time and space limitations. However, the integration of online and offline channels is improving; ground promotion enables in-depth understanding of customer needs, but there are challenges such as language and cultural differences and difficulties in data collection and analysis. For online channels, cross-border B2B platforms have obvious traffic advantages and can improve transaction efficiency, but face issues such as homogeneous competition and strict rules. Comprehensive platforms and vertical platforms each have their own characteristics; independent websites are conducive to brand building and data-driven decision-making, but construction and operation costs are high. Traffic can be acquired through advertising, social media operations, and SEO optimization.
3. Channel Optimization Strategies for Domestic B2B Foreign Trade Enterprises: Integrate multi-channel marketing and build an online-offline collaborative full-domain traffic closed loop. Increase investment in independent websites and social media to create a closed loop from brand awareness to sales conversion. Seek marketing service providers with stronger service capabilities, establish selection standards and dynamic evaluation mechanisms based on “technology + resources + service.” Carry out localized marketing and formulate localization strategies in terms of content, channels, and compliance.
4. Zhongqi Cross-border Empowers Chinese Cross-border B2B Enterprises in Digital Marketing: Zhongqi Cross-border provides one-stop digital marketing solutions for foreign trade enterprises, with many successful service cases. For example, it has helped Taishan Sports improve marketing and operational capabilities, assisted Hunan Xintan New Materials in increasing traffic and conversion rates, and helped Baixinxin Metal Materials achieve efficient full-chain collaboration and improve performance.
