334Still scratching your head over poor sales in your TikTok Shop? Always feel like it's the "wrong product selection," "unattractive titles," or "uninspiring main images" holding you back? Don't worry, today Tuke will break down how to take your TikTok Shop from "sleep mode" to "explosive order mode"—all you need are three key moves: product selection, expression, and main image.
In TikTok’s ecosystem, where content meets e-commerce, finding the traffic code isn’t hard—as long as you use the right methods, sales will naturally soar! We’re not just talking theory; with real cases, we’ll teach you step by step how to take your shop from zero to booming sales!
Image source: Internet
Product Selection—Grasp TikTok’s “Traffic Code”
No matter the platform, product selection is always the foundation of e-commerce; a good product is half the battle. On TikTok, users seek novelty, fun, and practicality. If you want your product to stand out, you need to carefully select and stay ahead of the trends.
By analyzing TikTok ad data, Tuke found that "Custom Vintage Shirt" is a great example, quickly winning over a large user base with its unique positioning. On TikTok, users love to showcase their lifestyles, and custom vintage shirts perfectly meet this need. With customization features, users can choose unique patterns, colors, and even add their own names or personal slogans to the shirt. This "just for me" feeling makes users more willing to pay for the product.
Image source: Dida Dog
Product Selection Tips:
(1) Use tools for analysis: Check TikTok’s trending searches, shop backend data, and third-party tools to understand user preferences.
(2) Follow seasons and hot topics: Promote cool, practical items in spring and summer, and switch to warm products in autumn and winter. Keep up with trends and pay attention to TikTok’s popular hashtags.
(3) Start with niche products: Don’t just pick the hottest categories; try niche products that solve pain points, such as personalized decorations or portable tools.
Expression—Tell Stories in the Language of Your Target Market
A good product isn’t afraid of being ignored, but it is afraid of poor expression. Whether your product information can move users with concise and powerful messaging is key to your shop’s sales.
Take the top-selling product on TikTok Shop (Philippines) as an example: it’s a cat food from Meow Pet Official, with the homepage title “Meow Meow wet cat food 85g | nutritionally balanced | 85g.” This concise name clearly and directly expresses what you’re selling and its benefits, so customers immediately know this is the product they want.
Image source: Dida Dog
Expression Tips:
(1) Localize language: Know the wording habits of your target market. For example, “power bank” is called “行动电源” in Taiwan, and “Power Bank” in Western markets.
(2) Titles hit the selling points: Use concise, powerful language to tell users what the product is and what problem it solves, e.g., “Shockproof Case.”
(3) Quantifiable descriptions: For example, “increases storage space by 30%” is more convincing than “large capacity.”
Main Image—First Impressions Decide Everything
When users find your product through search, the main image is their first impression of your shop. A high-quality main image quickly attracts users to click into the product details page, while a low-quality image may make them scroll away instantly.
Let’s look again at Meow Pet Official: the image is simple, clear, and direct, with the product logo and main formula taking up most of the space, instantly grabbing the customer’s attention and making them want to click for more. This is a great main image.
Image source: TikTok Shop
Main Image Tips:
(1) High-quality images: Use a high-definition camera to ensure vivid colors and clear details.
(2) Scenario-based display: Integrate the product into real-life scenes, such as kitchenware in use or street fashion for clothing.
(3) Eye-catching comparison images: Highlight core selling points, such as drop tests for shockproof phone cases or splash comparisons for regular vs. waterproof fabrics.
Conclusion
Success in TikTok Shops is never accidental; it’s about precise control and long-term optimization of every step. Product selection is the foundation, expression is the bridge, the main image is the entry point, and content is the key link between brand and user. As more merchants target the TikTok blue ocean, “brand globalization” is no longer exclusive to large enterprises—individual shops can also find their market worldwide.
But when you take this step, you may find that international market rules, user habits, and even language expression differ from those at home. At this point, instead of “crossing the river by feeling the stones,” it’s better to leverage professional support, avoid detours, and make your brand’s journey faster and steadier.
