431As the domestic market gradually becomes saturated, many companies are turning their attention overseas. Today, Tuke will introduce the domestic display screen brandEnBon, which is a very successful overseas enterprise. After years of dedicated efforts, its products are now exported to more than100countries and regions across all continents!
△EnBon Brand Introduction
Shenzhen EnBon Optoelectronics Co., Ltd., established in February 2012, integrates R&D, production, and sales, and is able to provide professional OEM/ODM services for high-end clients both domestically and internationally. It is one of the leading manufacturers of energy-saving indoor and outdoor display screens.
Tuke has learned that, in terms of going overseas, EnBon choseTikTokas its main marketing platform. Currently, it has its own TikTok matrix accounts, among which@enbonleddisplayhas reached 59,500 followers and received 37,000 likes. Next, let's take a closer look at what EnBon has been doing on TikTok.
EnBon Brand Domestic Website
△TikTok Strategy Breakdown
1. Real People On Camera + On-site Filming
For video content, like many other B2B overseas enterprises, EnBon chooses to present content through real people on camera and on-site filming, focusing on demonstrating how products are used, various product details, and factory interior scenes. This content format is very beneficial for shaping the company's image and enhancing its credibility. After all, the more authentic the content, the more likely it is to attract inquiries from potential customers interested in the products.
2. Building Matrix Accounts
A powerful tool for increasing exposure is "building matrix accounts," and EnBon does this well. As shown below, in addition to the@enbonleddisplayaccount, EnBon's other account@enbon_displayalso has more than 50,000 followers.
3. Homepage Redirects to Independent Website
EnBon has added a link to its independent website on its TikTok homepage, allowing users to directly jump to the site for detailed inquiries about the brand's products and production processes. This is very beneficial for improving conversion rates and promoting inquiries.
Moreover, it is worth mentioning that EnBon's overseas independent website supports10 versionsof languages for reading, including Chinese, English, Russian, French, etc., greatly lowering the reading threshold and clearly taking into account the language usage of overseas customers! This is definitely something other overseas enterprises should learn from when building their own independent websites!
EnBon Brand Overseas Independent Website
△Other Social Media Matrix
In addition to TikTok, EnBon has also established a presence on other social media platforms.
1. YouTube
Details of EnBon's YouTube account are shown in the image below.@Enbon Led Display
2. Alibaba International Station
EnBon has opened an Alibaba International Station account, and so far, its online revenue has exceeded $450,000.
3. LinkedIn
LinkedIn is the world's leading professional social networking site, and EnBon has not missed out on it either.
△Inspiration and Experience Summary
After seeing EnBon's overseas layout as a display screen factory, I believe everyone has gained some inspiration. Tuke believes that the strategies mentioned above can be used as a reference for B2B enterprises going overseas, and then applied to their own operations. Although the industries may differ, since everyone belongs to the B2B sector, there will inevitably be similarities in the overseas model, as the saying goes, "Everything changes but the essence remains the same."
If you are worried about not doing well, you can also seek help from professional overseas marketing service providers. With the skills and resources of a professional team, you can surely achieve more efficient overseas expansion!
△Conclusion
With the gradual reduction of international trade barriers, more and more domestic enterprises are starting overseas marketing. It is foreseeable that 2024 will be another "lively year" for going overseas! Are you ready?
