544The rampant pandemic over the past few years has made the global public realize the importance of physical health, and people’s protection of their health has reached a new height.
Against this backdrop, the health supplement sector has ushered in new development, with search and purchase volumes surging across major platforms.
Milamiamor, a health supplement shop on TikTok US, is a typical example.
According to data from Echotik, Milamiamor has performed outstandingly in the past month,topping the TikTok US shop sales chart with a transaction amount of 4.93 million, and even its sales volume has opened up a huge gap compared to other sectors.
Image source: EchoTik
Milamiamor’s rapid rise, although influenced by the overall environment and its own product advantages, is also inseparable from its unique product positioning and precise marketing strategy.
Screenshot of Milamiamor’s overseas independent site
Milamiamor mainly sells high-quality health supplements made from natural ingredients, with the aim of being scientific, healthy, and efficient, dedicated to providing suitable health solutions for consumers of different ages and health needs.
Its product line covers areas such as regulating the digestive system, improving constipation, and cleansing the intestines, but the most popular is the store’srecently trending product—15 Day Cleanse.
This product focuses on weight loss and slimming, assisting in improving body functions by regulating the digestive system to achieve weight loss effects. With a strong social attribute, it is easily promoted by influencers in countries like Europe and the US, where high-calorie diets and fitness habits are prevalent.
Currently, the product’s sales in the past 30 days have reached 283,400 units, with a transaction amount of 4.92 million, making it a true blockbuster!
Image source: EchoTik
However, understanding Milamiamor’s growth trajectory is one thing; jumping on this bandwagon and replicating Milamiamor’s success is another.
To figure this out, it’s necessary to analyze the core factors behind Milamiamor’s rapid success on TikTok US.
1. Blockbuster Product Strategy
Every sector has competition. For brands new to TikTok, it’s impossible to expect all their products to become bestsellers. So the best approach is to follow Milamiamor’s example: based on market trends, promote the product that has broad topicality, a precise user base, and is easy to market in various scenarios as the “main dish.”
Product 15 Day Cleanse Image source: EchoTik
Even B2B enterprises are the same. Although B2B and B2C companies have different customer bases, when it comes to promoting a blockbuster product, there are similarities. Only when one product achieves widespread recognition can it attract more attention to other products and reach a broader audience.
2. Social Media and Influencer Marketing
As mentioned earlier, Milamiamor’s“15 Day Cleanse”has a strong social attribute and is easily promoted by influencers.
Therefore, in terms of marketing strategy, Milamiamor adopts a diversified approach, combining social media marketing, content marketing, and word-of-mouth marketing.
First, it expands the product’s audience through aninfluencer matrix, achieving widespread dissemination.
Image source: EchoTik
Then, through itsTikTok brand account, it regularly publishes high-quality content related to healthy lifestyles, attracting a large number of users interested in healthy living to follow and interact, thereby building a good brand image and gaining consumer trust.
Milamiamor’s TikTok brand account Image source: TikTok
Meanwhile, since this type of product is designed to show results in a short period,influencers often use their own changes and real experiences as selling points in marketing, making the effects “visualized,” which naturally creates good word-of-mouth marketing for the brand.
Influencer introducing the auxiliary effect of 15 Day Cleanse Image source: TikTok
Finally, Milamiamor further stimulates consumers’ desire to purchase by organizing online events and limited-time offers, thereby boosting the sales performance of its TikTok Shop.
These seemingly simple steps have created a blockbuster product in the sector, bringing huge commercial value to the Milamiamor brand behind it, and providing inspiration for the domestic cross-border e-commerce industry.
The facts prove that entering TikTok’s overseas market is not difficult; the challenge is how to promote your brand, win the market, and secure the future.
With the overseas market so vast, I hope everyone can seize the opportunity.
In 2024, let’s ride the waves together.
