This is a "TikTok Small Business Creative Guide - Holiday Edition", with the main content as follows:
1. Why Choose TikTok
- TikTok is a creative, diverse, and inclusive space, suitable for businesses to showcase authentic content. It is rich in content, covers users of all age groups, businesses do not need to follow a fixed pattern, and even low-quality videos can be popular.
2. Understanding TikTok
- Download and Register: Download the TikTok app from the app store, register using your phone number, email, or social media account, and you can also set up a free business account and choose the appropriate business category.
- Explore Content: When you open the app, the first thing you see is the "For You" page. Users can browse, like, and comment to learn about the community and related trends. You can also search for tags related to your business or the holidays for inspiration. It is recommended to use it for at least 15 minutes a day.
3. Creating Your First TikTok Video
- Prepare Video Clips: You need 5 - 10 video clips shot with your phone, each clip is recommended to be 5 - 15 seconds, and can be shot around your business features, such as showcasing your store, product range, etc. The clips are best without dialogue (voiceover can be added later).
- Use the Sound Sync feature to create your video
- Open the TikTok app, tap the "+" sign, then tap the "Upload" icon, select the video clips you want to use, make sure "Sound Sync" is selected, and tap "Next".
- You can add text and/or voiceover to highlight product/service details, add relevant tags and links, and finally tap "Post" to publish the video.
- Video Copy and Voiceover Ideas
- Text Ideas: Can include holiday promotion coupon codes, calls to action (such as guiding purchases), website links, etc.
- Voiceover Ideas: Introduce your business journey, product selling points, customer reviews, and why it's a great holiday gift.
4. 20 TikTok Creative Ideas for Businesses
- Introduce Yourself: Introduce yourself through video to build personal connections, and use relevant tags.
- Workspace Tour: Showcase your workspace to let viewers see the setup behind your business success.
- Daily Life Record: Document a day in the life of a business owner, from morning to night, and add voiceover after completion.
- Share Business Tips: Share the best business advice you've received.
- Product Tutorial: Shoot product demonstration videos with your phone, and add voiceover and text explanations.
- Introduce Your Team: Introduce team members through video and add text to explain their roles.
- Share the "Why": Share the "why" behind your business to build deeper connections.
- Order Packing Video: Film the process of packing orders, making sure to protect customer information.
- Showcase Bestsellers: Introduce your best-selling products and why they are popular.
- Share Discount Codes: Add discount codes in the video or copy to attract customers.
- Answer FAQs: Create videos answering common questions about your products or services.
- Showcase Products: Display products in suitable environments and list their advantages.
- Share Customer Reviews: Invite customers to share the benefits of your products or services to build trust.
- Create Duet/Stitch Videos: Interact with existing videos, use related features to make reaction or reply videos.
- Show Before and After: Use customer reviews and feedback to create before-and-after videos of product use.
- Share Behind-the-Scenes: Show the efforts behind your business success, such as warehouse tours.
- Reply to Comments: Respond to viewer comments through video.
- Share Lessons Learned Through Stories: Share important life lessons through storytelling to humanize your brand.
- Share Industry Tips: Provide educational content to increase account engagement.
- Showcase Storefront or Website: Record your laptop screen opening your website store and introduce what makes your business unique.
5. Next Steps
- Think about the types of content you are most interested in, the TikTok sub-communities you want to join, the tags that can reach your target audience, your favorite content to create, and creative ideas for future content.
