Case Background

Shanghai General Motors is actively building a news IP with viewpoints and attitude on the TK social media video platform.

It has successfully expanded into overseas markets and established a news account with a clear stance, significantly increasing account exposure.

Appeal

Widely spread its positioning and account features to potential tourists nationwide and even globally, significantly increasing account exposure.

Solution

Through a social media matrix and short video operations, search for news materials about Southeast Asia/Northeast Asia and China's relations, carry out secondary creation and output, and build the persona of a news expert.

Marketing Effect

6 months
Operation period
370k+
Exposure
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