Case Background
YuFeng Cement is a well-known cement enterprise under Beibu Gulf Port Group, established in 1958, ranking among the top four in Guangxi and top twenty nationwide in annual production capacity. The company's products are widely used in key national projects such as the Fangchenggang Nuclear Power Plant. With excellent quality and strong production capacity, YuFeng Cement has significant advantages in overseas markets. However, as domestic market competition intensifies, YuFeng Cement urgently needs to build an independent overseas website through digital means to efficiently reach global customers and expand its overseas business footprint.
Solution
In April 2024, YuFeng Cement launched the overseas independent website construction project. Through a customized independent site, the brand, products, cases, and other content are comprehensively presented, with online consultation functions and adaptation to overseas user habits. The independent site design focuses on user experience, adopting a clean and bright interface style, highlighting product advantages and brand reputation, and combining multi-language support and localized services to meet the needs of customers in different countries and regions.
1. The homepage uses high-definition images and videos to showcase YuFeng Cement's history, achievements, and corporate culture, highlighting its leading position and brand influence in the industry.
2. Major projects participated in by the company, such as the Fangchenggang Nuclear Power Plant, are displayed in detail to enhance brand trust.
1. A dedicated product page is set up to display the full range of products including cement, clinker, slag powder, aggregates, etc., with detailed explanations of each product's performance, application scenarios, and advantages.
2. Product specification sheets and technical parameters are provided to help customers quickly understand product details.
1. A "Success Cases" section is established to showcase major project application cases of YuFeng Cement at home and abroad. Through a combination of pictures and text, the performance of products in actual engineering is demonstrated.
2. Each case page provides project background, solutions, and customer feedback to enhance persuasiveness.
1. Integrated multi-language online customer service system, supporting 24/7 online consultation services. Customers can inquire about product information, technical support, and quotations at any time through the chat window.
2. Online form function is provided. After customers fill in their requirements, the system automatically sends them to the sales team to ensure a quick response.
1. Supports multi-language switching, including English, French, Spanish, etc., to meet the needs of customers in different countries and regions.
2. Website loading speed is optimized to ensure fast access under different network environments, improving user experience.
Marketing Results
Attracted customer inquiries from regions such as Southeast Asia, the Middle East, and Africa. Through the independent website, YuFeng Cement successfully expanded its overseas market, established cooperative relationships with multiple overseas distributors and engineering companies, and laid a solid foundation for subsequent overseas business growth.
