Case Background
Chery Jetour, as a leading Chinese independent automobile brand, has recognized the rise of digital marketing, especially the rapid development of short videos and social media. Chery Jetour realized that TikTok, a young, dynamic platform with a massive user base, is an ideal channel to promote its models and attract young potential consumers. Therefore, Chery Jetour decided to collaborate with a professional digital marketing team to launch a series of creative advertising campaigns on TikTok.
Appeal
Through the TikTok platform, showcase Chery Jetour's fashionable and dynamic brand image to young consumers, strengthening the brand's connection with the younger demographic.
Solution
Design a series of creative short video ads based on TikTok users' preferences. This includes using dynamic visual effects to showcase the vehicle's exterior and interior; sharing real user test drive experiences to highlight vehicle performance and driving pleasure; and creating engaging brand interaction content by leveraging popular TikTok challenges and topics.
Precise Targeting: Utilize TikTok's advertising tools to accurately target the audience based on multidimensional data such as age, gender, location, and interests. Special attention is given to young users interested in automobiles, travel, outdoor sports, and related fields.
