Case Background
As a highly influential social media platform worldwide, TikTok boasts a massive user base and a highly active community atmosphere, making it an important channel for Anker to expand into overseas markets. Especially in the Vietnam, US, and UK regions, TikTok has a large number of users and tremendous consumption potential, providing Anker with a vast market space.
Appeal
Successfully launch its rich product line into the Vietnam, US, and UK markets, enhance brand awareness and influence in these regions, and achieve sales growth at the same time.
Solution
Set up region-specific TikTok accounts. For the Vietnam, US, and UK regions, Anker established dedicated TikTok accounts and customized the profile picture, cover, bio, and content style according to each region's cultural background and consumption habits.
Quickly built a livestream room in 2 days, and within 10 days increased the number of online viewers from single digits to 100+ (pure organic traffic). During the livestream, 3 videos were updated daily to maintain account activity and drive traffic to the livestream room.
