Case Background
Shenzhen Xistar Technology Co., Ltd., founded in 2006, specializes in the research and development, production, and sales of consumer electronic products. The company's core products include monitors and computer equipment, with a 5,000-square-meter dust-free workshop and an annual production capacity of over 30 million units. The products have passed multiple international certifications, and in 2022, the company achieved a revenue of 70.41 million yuan, with its market covering more than 100 countries and regions. Although the company has a solid foundation in overseas markets, it still needs to further expand its brand awareness and influence to increase the volume of overseas orders.
Solution
Xistar Technology chose a multi-platform social media operation strategy with TikTok as the core.
Created and optimized official accounts on various platforms, including Facebook, Instagram, YouTube, Twitter, and WeChat, to build a comprehensive overseas social media matrix. Ensured the consistency and professionalism of the brand image across all social media accounts.
Developed a content calendar and regularly published educational and entertaining content related to electronic products, as well as product showcases and usage tutorials.
Used social media advertising tools for precise targeted promotion to attract potential customers and improve conversion rates.
Regularly analyzed data from each platform and optimized content and marketing strategies based on user feedback and behavior.
Marketing Results
Successfully increased brand awareness in overseas markets, attracted more than 150 potential customer inquiries through the social media matrix, effectively broadened overseas sales channels, increased order volume, and consolidated and expanded market share overseas.
