Case Background
Against the backdrop of globalization, competition in the building materials industry has become increasingly fierce. Traditional promotion methods are not only costly but also have limited coverage. Although Yufeng Cement has already secured a certain market share in the global construction market, its online publicity efforts are insufficient, restricting further brand expansion. In order to seize the opportunity presented by the growing demand in the global construction market, Yufeng Cement decided to launch a TikTok short video operation partnership, using digital means to explore the global market.
Solution
Enhance the brand's global influence, attract overseas potential customers, and increase the activity and awareness of digital platforms.
Create high-quality short video content to showcase Yufeng Cement's product features, application cases, and production process, in order to attract the attention of the target audience.
Develop localized content and operational strategies based on the characteristics of the target market to better attract and engage overseas users.
Collaborate with influencers in the construction industry on TikTok, leveraging their recommendations to increase the brand's credibility and appeal.
Utilize TikTok's advertising system for precise placement, expanding brand exposure and attracting more potential customers.
Marketing Results
Through the implementation of these strategies, Yufeng Cement's brand exposure on TikTok has increased significantly, successfully attracting a large number of overseas potential customers, and the activity and awareness of its digital platform have also been effectively improved.
