Case Background
As a well-known pet supplies brand, zeze's products are not only highly designed but also practical, and have already established a presence in both domestic and international markets. Given TikTok's large user base in Thailand, especially among pet enthusiasts, this provides zeze with an excellent opportunity to precisely reach Thai consumers, open up the local market, and enhance brand influence and product sales.
Solution
The goal is to precisely reach Thai consumers, strengthen the brand's influence in the local market, and drive product sales growth. To achieve these marketing objectives, TuKe Overseas proposed the following core solutions:
Set up an official store for zeze on TikTok Thailand and optimize page design and product display to enhance user experience and purchase conversion rate.
Produce high-quality creative short videos to showcase the features and usage effects of zeze products, attracting the attention of target consumers and stimulating purchase desire.
Collaborate with local Thai pet influencers, leveraging their influence and fan base for product promotion to increase brand credibility and appeal.
Utilize TikTok's advertising system for precise ad placement and monitor ad effectiveness in real time, adjusting marketing strategies based on data feedback.
Marketing Results
Through these strategies, zeze successfully increased brand awareness and market influence in Thailand, effectively driving product sales growth.
