Case Background
Qunfeng Machinery has achieved remarkable success and a good reputation in the domestic market with its outstanding brick-making technology and high-quality products. Its advanced technology and reliability have won high recognition from customers, enabling it to occupy a favorable market share in the domestic brick-making machinery sector.
While successfully consolidating its position in the domestic market, Qunfeng Machinery is actively taking an important step towards global expansion. With strong R&D capabilities and advanced production processes, Qunfeng Machinery is committed to bringing its flagship product—advanced brick-making machines—to the global market to meet the needs for brick-making technology in different countries and regions.
By entering overseas markets, Qunfeng Machinery hopes to establish close cooperative relationships with international customers and share its expertise and experience in the field of brick-making. The company will continue to pursue technological innovation, providing efficient, reliable, and environmentally friendly brick-making solutions, and offering excellent products and services to customers worldwide. Qunfeng Machinery firmly believes that it will continue to write brilliant chapters in the international market and contribute to the development of the global construction industry.
Solution
Through in-depth market analysis, we have discovered that the current manufacturing market has relatively low competition on the Tuke platform, while also possessing a huge user base. Therefore, we have formulated and implemented an innovative solution by choosing to carry out brand marketing on the Tuke platform to obtain more precise inquiries.
We have conveyed the unique content of the company brand through the Tuke platform, highlighting the exquisite technology and high-quality products of the manufacturing industry. Leveraging the ease of information dissemination on Tuke, we have attracted the attention of overseas target audiences through creative video content. This novel marketing approach has not only achieved advertising effects at a low cost but also achieved remarkable results in a highly competitive market.
We have conducted targeted advertising through Tuke's ad platform to ensure that brand information is accurately delivered to the target audience, stimulating their interest and guiding them to make inquiries. At the same time, we have continuously monitored advertising effectiveness and continuously optimized marketing strategies based on data analysis to ensure the maximum return.
This innovative marketing solution has not only helped the company establish more effective brand awareness in overseas markets but also attracted inquiries from potential customers in a cost-effective manner, achieving a balance between cost and benefit.
