Case Background
BloomChic (Hong Kong Shenyi Information Technology Co., Ltd.) is a DTC brand focused on the overseas plus-size women's clothing market. Since its establishment in 2020, BloomChic has respected and embraced women’s diversity worldwide, dedicated to creating a relaxed, comfortable, and stylish dressing experience for modern women. During Black Friday/Cyber Monday 2022, BloomChic leveraged the advertising product Video Shopping Ads (for catalog) to achieve its advertising goals in the US market, effectively driving growth in Return on Ad Spend (ROAS).
Solution
Video Shopping Ads (for catalog) can display highly relevant and dynamic video ad content on Tuke’s “For You” page—not only providing users with personalized ad recommendations, but also featuring fully automated and intelligent dynamic display capabilities. Its advanced targeting ability enables retargeting of users who repeatedly browse or add to cart, facilitating final conversions.
To prepare for the Black Friday sales event and maximize advertising effectiveness, BloomChic used Video Shopping Ads (for catalog) as its core advertising product and developed a comprehensive advertising strategy.
During the sales event, BloomChic launched new creatives daily and tested them using Value-Based Optimization (VBO) products, selecting high-quality creatives from different categories and pairing them with corresponding product sets for advertising. Each ad group contained more than 3 high-quality creatives. At the same time, BloomChic increased the daily budget for cost per action (CPA) for each ad creative by more than 5 times, fully preparing the account infrastructure for the sales event.
By using Video Shopping Ads (for catalog), BloomChic paired ad videos with Display Cards in different combinations for rotation. Each ad group contained more than 3 carefully selected creatives, and based on intelligent data feedback, the best-performing combinations were chosen for optimized delivery, achieving both the effectiveness and quantity goals of advertising.
To further improve conversion rates, BloomChic refined its product catalog operations. First, the main products of different subcategories were integrated into 10-15 product series, then the selected high-quality creatives were paired with highly relevant product series, ensuring that the video content matched the actual product detail page descriptions, effectively meeting user consumption expectations and promoting sales conversions.
Marketing Results
With the support of a comprehensive Video Shopping Ads (for catalog) strategy, BloomChic delivered impressive results during Black Friday/Cyber Monday—ad spend increased by 164%, Return on Ad Spend (ROAS) increased by 21%, Cost Per Mille (CPM) decreased by 33%, and Cost Per Action (CPA) decreased by 22%. The returns far exceeded expectations and effectively boosted BloomChic’s product sales.
