Case Background
LOOKFANTASTIC is one of the most influential high-end skincare and beauty online stores in Europe. For the increasingly important Cyber Weekend on the shopping calendar (including Black Friday, Super Saturday, and Cyber Monday), LOOKFANTASTIC is seeking an effective way to expand market presence and increase product sales through Tuke, while reaching more new consumers.
Solution
To achieve this goal, LOOKFANTASTIC chose the diversified product portfolio solution Smart Bundling from Tuke for Business, kicking off with a 24-hour TopView on Black Friday. As Tuke’s premium ad placement, TopView is the first ad users see when they open Tuke. LOOKFANTASTIC hopes to use this product to enhance coverage of its target audience of women aged 18 and above during the retail peak trading period.
In terms of creativity, the brand chose to collaborate with five influencers. In addition to each sharing their favorite beauty products and encouraging potential audiences to make the most of Cyber Weekend’s special offers, the influencers’ content also incorporated Tuke-style elements such as split screens and voiceovers, maintaining a native feel while increasing user engagement and discussion around the topic. On the basis of high-quality native creative content, LOOKFANTASTIC also paired TopView and Top Feed to drive high-quality traffic to its own website, where consumers could redeem Tuke exclusive promo codes. This more complete consumer journey further strengthened the marketing conversion effect.
Marketing Results
The results of this marketing campaign exceeded the preset KPIs, with TopView performing 6% above expectations and the engagement rate 8.31% higher than the average; overall, 7.7 million users were reached, achieving 13 million brand exposures. Although TopView and Top Feed are solutions targeting the upper funnel of marketing, the results of this campaign exceeded the preset KPIs, with TopView performing 6% above expectations and the engagement rate 8.31% higher than the average; overall, 7.7 million users were reached, achieving 13 million brand exposures. Although TopView and Top Feed are solutions targeting the upper funnel of marketing,
At LOOKFANTASTIC, we see Tuke as a key growth channel for reaching new beauty users and generating effective engagement with them. Given our wide range of products and brands, this channel helps us effectively reach a large target consumer group during the shopping season and showcase our various products through influencer unboxing and other content. The diversified combination marketing made us very popular during Black Friday, TopView helped us achieve high-quality, large-scale exposure, and Top Feed allowed us to maintain coverage and frequency of our target audience throughout Cyber Weekend.
