Case Background
Leveraging the joyful atmosphere of Christmas to enhance user interaction with the brand and convey the brand philosophy.
Solution
As a global technology brand, Huawei continuously conveys the brand philosophy of Stay connect, Stay together during its localization process. During Christmas 2022, Huawei launched a highly creative #ReindeerRun Tuke brand challenge for local users in the Philippines.
In the design of the 3D brand sticker, the scene of Santa Claus driving a reindeer to deliver gifts was chosen to maximize users' consensus and anticipation for Christmas. In terms of interaction, users could participate in shooting videos through the "reindeer face swap," using facial expressions to express emotions in various Christmas scenarios, driving the reindeer to "run," and experiencing interesting scenes of reindeer speeding up through signals and efficiently utilizing clean energy in cities under the backdrop of technology in the digital era. Finally, they arrive under the Christmas tree to receive Huawei's terminal family bucket Christmas gift pack. With the combination of creativity and branding, the fun and easy challenge gameplay and strong festive atmosphere fully engaged user participation.
Marketing Results
During Christmas 2022, Huawei attracted a large number of local users with its fun and engaging interactive gameplay, achieving a total of 202 million video views and 15 million total interactions. During the campaign, the enterprise account gained 178,000 new followers, and the event's comment section received a large amount of user affection for the brand. Compared to other 3C brands in the Philippine market, Huawei's brand reputation showed a significant advantage and remarkable growth trend after the challenge.
