Case Background
Enhance brand awareness and favorability, promote new products.
Solution
During Ramadan in Islamic countries, people visit relatives and friends, sending greetings and blessings to each other. realme hoped to enhance local users' perception of the brand during Ramadan and promote the new realme 9 series products. To this end, realme collaborated with global offices to discuss visuals, copywriting, and interactive gameplay, ensuring emotional resonance and interactive effects in the local market. With the assistance of the Tuke for Business overseas team, they finally planned the #CaptureRamadanSpark brand challenge in the form of a "realmeow Blessing Roulette". The blessing content was set separately according to different cultures, and local users would receive corresponding brand stickers after clicking.
Marketing Results
Driven by Tuke influencers, from April 25 to April 30, 2022, the realme Ramadan Challenge garnered over 12.1 billion views across 4 markets. According to the Indonesia Brand Survey, during the Ramadan brand challenge, realme's brand awareness and favorability on the platform significantly increased in multiple global markets, reaching over a billion in some markets.
