Case Background
tiket.com is Indonesia's leading online travel agency (OTA), established in 2011. Since the new normal, the Indonesian government allowed people to return home to celebrate Ramadan for the first time. In 2022, 70% of Tuke users planned to go home and reunite with family and friends. This presented a huge business opportunity for tiket.com, which hoped to use this occasion to stimulate brand business growth.
Solution
tiket.com sponsored Tuke's major event #HiburanSeruRamadan (Ramadan Fun Entertainment) on the platform, giving its own Ramadan-themed campaign, Tiket Hari Raya (Tiket Festive Allowance), massive exposure. Leveraging the platform's strong native content creation and user interaction capabilities, tiket.com successfully amplified its selling points of safe and comfortable travel.
tiket.com adopted a rich combination of marketing resources on Tuke: in-app landing pages to boost exposure, native challenge sponsorship and KOL collaborations to drive user participation, and contract ads and auction ads to further enhance brand awareness and interaction. Tuke's full-funnel marketing capabilities enabled tiket.com to strengthen the effectiveness of its Ramadan marketing campaign. In addition to the organic combination of Tuke for Business ad products, tiket.com also distributed travel coupons (for flights, accommodation, activities, etc.) to users via Tuke's H5 merchant resources page for travel or returning home during Ramadan, greatly stimulating campaign participation.
Marketing Results
The tiket.com #HiburanSeruRamadan campaign videos received over 1.3 billion views, and achieved 100% coupon redemption within two days of launch, resulting in 2.3 times user growth. Through cooperation with Tuke for Business, tiket.com successfully strengthened its brand influence in the Indonesian market and converted a large number of Tuke users into tiket.com customers.
Maria Risa Puspitasari, Vice President of Brand Marketing at tiket.com, said: "Tuke helped us reach a large number of potential consumers during Ramadan, and delivered meaningful brand messages in enjoyable and fun conversations, making it easier for them to accept this content."
