Case Background
styli was established in 2019 and is a Saudi Arabian fashion e-commerce platform mainly focused on apparel. The brand hoped to leverage the Ramadan period to reach more users and increase brand exposure.
Solution
Women in Saudi Arabia and Kuwait are enthusiastic about using social media and exploring fashion styling. With the arrival of Ramadan, they are even more eager to showcase their outfits to friends, family, and fans. However, during the busy holiday, they may not have time to prepare their looks. Successfully capturing this pain point, styli provided fashion advice to consumers on Tuke through videos. styli launched a brand challenge, combined with TopView, allowing influencers and fans to showcase outfit solutions in real Ramadan scenarios, successfully attracting the attention of a large number of relevant users.
Marketing Results
With the help of Tuke and co-creation led by influencers, styli's promotion in Saudi Arabia and Kuwait was a great success and received rave reviews. This campaign reached 64% of Saudi users on Tuke, nearly 15 million people. The brand challenge videos received over 824 million views, resulting in 365,390 UGC submissions; TopView garnered 57 million impressions, exceeding the average by 28%. At the same time, survey data showed that styli's brand awareness increased by 81% and conversion rate increased by 14.5% as a result.
