Case Background
gitti conscious beauty was founded in 2019 and is a beauty company focused on environmental protection and sustainability. It launched innovative products represented by plant-based nail polish, dedicated to protecting the green ecological environment, maintaining consumers' health, and thoroughly transforming the beauty industry.
Solution
On Valentine's Day 2021, gitti hoped to spread the message of love and staying true to oneself in the Tuke community with the theme "Love Always Starts from Within." For this Valentine's Day marketing campaign, the brand invited top local German influencers to appear in TopView ads, creating a widely influential promotional event. Unlike the influencer's usual couple-on-screen video content, this ad material not only showcased a romantic love story but also conveyed the core concept of self-love and celebrating emotional connections with family and friends. TopView ads are displayed when users open the app, immediately capturing their attention, greatly increasing brand exposure and boosting engagement rates. The "Buy Now" product card in the video ad effectively directed users straight to the gitti website, shortening the purchase path and increasing conversions.
Marketing Results
The TopView ad campaign started on January 31, right before Valentine's Day, and garnered over 21 million views. The average viewing time per user reached 13.37 seconds, with a click-through rate of 19.84%. Tens of thousands of users successfully converted and went to the gitti website to make purchases.
This marketing campaign combined authentic content with engaging information, deepening the positive brand concept. The excellent performance not only resulted in increased product sales but also enhanced local community recognition for this young niche brand, marking an important step towards long-term brand management.
