Case Background
Eyewind Eyewind Technology is a mobile publisher and developer that has been deeply engaged in the overseas market in recent years, continuously expanding the casual game category and launching several new games. The company has extensive experience in traffic media advertising, but due to long-term advertising of older casual products, compared to new games, its user acquisition costs have increased. On the operational side, it also faces issues such as untimely updates of creative materials and high labor costs. Therefore, this cooperation with the Tuke for Business team aims to reduce costs and increase game downloads through intelligent advertising products.
Solution
The Tuke for Business team provided Eyewind with information and resource support across different stages, including market insights, creative production, and campaign evaluation. For different advertising markets such as Europe and America, Japan and Korea, Taiwan, and Southeast Asia, they collected popular content, creatives, and music from corresponding regions, greatly enhancing the localization and appeal of the ads. At the same time, they launched a creator commission model to expand cooperation with real-person creatives, effectively solving the problem of insufficient creative reserves.
During the campaign, Eyewind adopted the Tuke for Business team's recommendation to use the Smart Creative function on Tuke, which automatically generates diverse ad products and analyzes and records the best-performing videos. This feature helps brands automatically detect creatives showing signs of fatigue and replace them in time, extending the appeal of existing ads and reaching potential user groups in the stock market. It greatly helps companies reduce the labor and time costs of producing their own creatives.
To address issues arising during ad campaigns, the Tuke for Business team regularly provides platform information services and product training to companies, explaining strategies related to new product launches and helping companies master advertising skills and methods for scientific planning.
Marketing Results
By using the Smart Performance Campaign strategy, Eyewind achieved intelligent and large-scale operations. After a 14-day controlled experiment, its game "Brain Out" saw a 22.4% decrease in customer acquisition cost (CPA) and a 28.9% decrease in purchase customer acquisition cost (Purchase CPA).
Through a combination of optimized strategies and additional supporting services, Eyewind's ad content directly reached effective user groups, reducing the company's manual participation costs. Overall ad conversion rate increased by 69%, costs decreased by 59%, creative fatigue slowed down, and long-term stable performance was maintained.
