Case Background
EcoFlow, a brand in the outdoor power supply industry, is committed to providing users with portable and inclusive power solutions. In addition to developing fast-charging portable power stations, it has also expanded its product range to smart devices, benefiting more consumers both domestically and internationally. In June 2022, its smart product "Outdoor Portable Air Conditioner Wave" was launched in the US market. To increase the exposure of the new product in the target market and among the target audience, and to enhance overseas consumers' awareness of its products and brand, EcoFlow chose to collaborate with the Tuke for Business team to carry out this new product promotion.
Solution
To achieve the above goals within a limited budget, the Tuke for Business team and the EcoFlow project team discussed together and decided to use non-Spark Ads formats to increase overall traffic to the independent site outside the platform. They combined age and interest-based audience targeting packages, integrated multiple creatives, and paired them with Top Feed in-feed ads, running the campaign from June 1 to June 7, 2022.
At the same time, during the Top Feed ad campaign, EcoFlow used Tuke's Lucky Bag interactive plugin feature for the first time. This ensured that every time a Tuke user entered the platform, the first in-feed ad they saw was EcoFlow's targeted promotion for the new Wave product. The highly engaging Lucky Bag interactive experience greatly increased users' willingness to click on the ad and interact with the brand, deepening their impression of the brand.
Marketing Results
Through the above combination, the new Wave product achieved strong exposure in the target market. The click-through rate (CTR) of in-feed ads exceeded the R&F benchmark by 275%, and the 6-second video completion rate (6s VTR) exceeded the R&F benchmark by 52.28%. Due to the outstanding performance of this campaign, the brand increased its Top Feed ad budget by 5 times in Q3 2022.
