Case Background
StyleWe, a global leading internet cross-border e-commerce brand focusing on fashionable women's clothing, has launched a B2C-oriented cross-border e-commerce platform targeting the US market since its establishment in 2015, providing consumers with uniquely styled apparel products. To further expand its brand awareness and increase product sales in the US market, StyleWe began self-managed advertising. During this period, the order conversion effect did not meet expectations, so in March 2022, they chose to cooperate with the Tuke for Business team, hoping to improve ROAs and drive more order conversions while controlling costs.
Solution
To achieve the above advertising goals, the Tuke for Business team suggested that StyleWe use the Campaign Budget Optimization (CBO) product for a stable 7-day campaign, combining budget optimization with the lowest cost bidding strategy. Under strict cost control, this product automatically allocates more budget to ad groups with lower costs and better conversion results, helping StyleWe save manpower in budget allocation and bid adjustment, while ensuring smooth budget consumption and achieving better overseas advertising results.
In addition, to more intuitively compare the effects of CBO and the general Lowest Cost plan, StyleWe simultaneously set up a Lowest Cost bidding plan during the Tuke campaign and compared the results of the two products. In the end, whether it was cost per purchase (CPP) or final order conversion, the CBO ad product outperformed the Lowest Cost plan.
Marketing Effect
Under the premise of strictly controlling test variables, compared to the Lowest Cost ad product, using the CBO product for advertising successfully helped StyleWe increase the number of order conversions by 50%, reduce cost per purchase by 12.1%, and improve ROAs all cap by 54.1%.
