Case Background
Smillage is an international game studio under CooTek, established for three years and currently with nearly one hundred employees. The studio has a deep understanding and rich experience in large-scale strategies across various traffic platforms. Smillage had a very successful leaderboard collaboration with Tuke for Business when promoting its hyper-casual game "Catwalk Beauty." This time, after learning that there are a large number of female users and players active on the Tuke platform, Smillage recognized the user volume and value of the Tuke channel and chose Tuke as one of the top channels for the major push of "Love Fantasy" in the United States.
Solution
Before the major push of "Love Fantasy," Tuke for Business provided comprehensive advice and support in areas such as market insights, creative production, and placement testing. This included providing Smillage with user profile analysis for the US market, especially analysis and targeting of female user groups, sharing popular local content and topics, and copyright music materials. At the same time, they helped Smillage grasp user creative preferences and assisted in producing creatives through the one-stop Tuke Creative Solutions in the Creative Center. In addition, Smillage used landing page tests for creatives that matched the game's tone, and by comparing CTR and CVR data, researched users' favorite art styles, gameplay, and types of user acquisition creatives.
In response to the iOS14.5 policy, the Tuke for Business service team provided Smillage with placement strategies and solutions in advance before the major push. For example, they customized a major push plan according to leaderboard needs and provided optimization training for campaign managers. They also provided guidance on how to properly configure the MMP platform and timely data feedback. Meanwhile, in terms of creative placement, small-scale creative testing was conducted in the early stage to identify CTR and CVR creatives that would facilitate scaling up during the major push.
The Tuke for Business service team flexibly helped Smillage adjust strategies, solve review and unexpected issues, and ensured the smooth progress of the major push.
Marketing Results
Within one week of the major push on Tuke, "Love Fantasy" achieved its consumption target on the US iOS end. On the first day of the major push, the total downloads across all channels ranked first, with the channel accounting for 40% of the volume. On Tuke alone, the app received over 50,000 installs in a single day, and also achieved No. 2 on the overall US iOS chart and No. 1 on the games chart. In addition to the acquisition volume, Tuke's full vertical screen and full sound-on ad formats also left a deep brand impression of "Love Fantasy" on Tuke users.
