Case Background
In Southeast Asia, where shopping has become an important lifestyle, fashion e-commerce platform ZALORA is synonymous with "trend." As the leading B2C platform in Southeast Asia, ZALORA leverages its proud advantage in data analytics technology to drive fashion trends and meet the ever-changing needs of its customers. For this reason, it was no surprise that they chose to partner with Tuke, harnessing Tuke's data-driven creative advertising momentum to enhance their online brand influence.
Solution
To maintain a leading edge in the fiercely competitive fashion e-commerce market, ZALORA knew it had to constantly reinvent itself. To inject originality and keep ads fresh, they decided to join the Tuke Creative Program (TCP). The creative program uses data to assist in producing creative content, helping advertisers increase both the depth and breadth of audience reach.
In this project, ZALORA received 12 brand-new creatives, all videos centered around UGC-style character showcases. For example, one video featured a model seamlessly switching between different colored tops to highlight ZALORA's flexible 30-day free return and exchange policy. The message of the video was very simple: customers can still return or exchange items after a period of time following purchase. These new creatives truly worked. After experimenting with different categories of creatives, ZALORA found that ads highlighting its unique selling points performed better overall, not only reducing the customer acquisition cost (CAC) for each new customer, but also significantly improving top-of-funnel metrics such as installs and click-through rates.
Marketing Results
These highly targeted and attractive ads easily helped ZALORA acquire users and reduced conversion costs (CPA) by nearly 72%. The customer acquisition cost (CAC) for each new customer also dropped by 14%. During the campaign period, ZALORA's ad conversion rate increased by nearly 1.76 times.
In the past, ZALORA helped people "dress up," but now, with the help of the Tuke Creative Program, they have discovered an excellent way to improve the customer shopping experience through creative and interactive ads.
We are very grateful to Tuke for providing our team with timely support and proactive consultation. We sincerely hope to further expand our partnership and continue to reach our target audience with the most suitable creatives.
