Case Background
The "#Kung Fu Challenge: In Search of Louis Cha Global Short Video Shooting and AIGC Competition," sponsored by Phoenix Show and Haining, the hometown of Louis Cha, collected entries worldwide and launched a spectacular kung fu challenge on TikTok.
Solution
To activate online traffic and enhance Phoenix TV's overseas influence, Phoenix Show launched a kung fu challenge on TikTok. Multiple kung fu stars and influencers guided users to shoot short videos. Users filmed and uploaded videos to TikTok based on Chinese martial arts or scenes, characters, and lines from Louis Cha's novels, using the hashtag #Kung Fu Challenge: In Search of Louis Cha. TuKe assisted the event by connecting top local influencers and related creators in Southeast Asia, jointly attracting a large number of local TikTok users in Southeast Asia to participate.
Marketing Results
During the campaign period, a total of 2 top influencers and more than 30 local influencers participated, with a total exposure of 1 million for the collaborating influencers.
