Case Background
In order to further expand into the Russian market, Jetour Auto chose to place advertisements on VK (VKontakte), the largest social platform in Russia. VK is not only the most popular social media platform in Russia, with a huge user base, but also boasts extremely high user activity, offering Jetour Auto broad exposure and opportunities to enhance brand awareness.
Solution
Strengthen account operation optimization capabilities, continuously update creatives and ad bidding, and improve precise targeting and interception of high-intent users among the target audience.
By monitoring and tracking advertising data in real time from front-end to back-end, continuously optimize and adjust account structure to improve conversion efficiency of ad placements.
For users with car purchase intent, continuously broaden display methods and traffic entry points, explore high-quality traffic channel scenarios, try to communicate with more potential users, and capture a wider range of leads.
Marketing Results
The overall campaign lasted for 1 month, achieving a total of 24 million impressions and 1000+ leads.
