Case Background
CELFULL is a US dietary and nutritional supplement brand established in 2001, dedicated to mitochondrial medicine research. Its main products include NMN and NADH, aiming to provide efficient anti-aging and cell repair solutions. In 2022, CELFULL jointly established an anti-aging laboratory with a branch of the Chinese Academy of Sciences, further promoting the brand's research and innovation in the biomedical field.
Solution
To enter the US female market and enhance brand influence, CELFULL collaborated with several influencers with special identities (such as models). These influencers filmed product review videos and distributed them on TikTok and Instagram. This strategy not only leveraged the influencers' influence and credibility but also attracted a large number of potential consumers' attention through the wide reach of social media.
Marketing Results
This collaboration involved a total of 5 model influencers, successfully achieving 100,000 exposures. This result significantly increased CELFULL's brand awareness in the target market and laid a solid foundation for subsequent marketing promotion.
