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Cross media collaboration, creating multidimensional interaction
Cross media collaboration, creating multidimensional interaction
  • 6.08
    %
    Ad participation rate
  • +3.7
    %
    Purchase intent
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Nike collaborates with women's football team to spark a trend of online and offline co creation
Nike collaborates with women's football team to spark a trend of online and offline co creation
  • 3.6
    B
    Brand challenge views
  • 15
    M+
    Tuke influencer video views
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Cute and fun interactions inspire nationwide carnival, challenge matches ignite Christmas consumption enthusiasm
Cute and fun interactions inspire nationwide carnival, challenge matches ignite Christmas consumption enthusiasm
  • 400
    M+
    10-day total imp
  • 60
    M+
    Total engagement
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Star advertising products ignite explosive points, plus size women's clothing brands win the "Black Five"
Star advertising products ignite explosive points, plus size women's clothing brands win the "Black Five"
  • +164
    %
    Ad spend
  • +21
    %
    ROAS
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Localized interactive explosion anniversary, IP effect triggers long-term growth
Localized interactive explosion anniversary, IP effect triggers long-term growth
  • +17.7
    x
    Brand volume
  • 16
    %
    Click-to-download
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IP linkage lifts local storm again, diverse experts help games break through boundaries
IP linkage lifts local storm again, diverse experts help games break through boundaries
  • +5.8
    %
    Ad recall
  • +5.2
    %
    Brand familiarity
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