The "TikTok ANZ Region Lead Generation Handbook (Final Version)" mainly introduces TikTok's lead generation strategies and methods in the Australia and New Zealand region, covering the following aspects:
1. Why Choose TikTok
- TikTok's influence in the region is continuously growing, with 90% of users in the Asia-Pacific consuming content daily, providing brands with opportunities to convert users into leads and accelerate business growth.
- The platform has over 1 billion users, with more than 8.5 million users and 350,000 businesses in Australia. User attention and engagement are high, positively impacting sales for small and medium-sized brands.
2. TikTok Advertising Solutions
- Lead Generation Solutions
- Web conversions: Generate leads on your website through valuable form actions on external landing pages, suitable for increasing website traffic and screening leads via your website.
- Native Lead Generation: Seamlessly capture leads on TikTok and sync them to your CRM, suitable for reducing friction in user form filling, building customer/email lists, etc.
- Advertising Strategy: Lead generation is a full-funnel process, including brand awareness, interest generation, consideration stage, lead generation, and conversion. Different advertising and audience strategies can be used to achieve goals at each stage.
3. CRM and Data Integration
- Lead Management: When using native lead generation strategies, TikTok provides four ways to manage leads: CSV download, TikTok Leads Center, integration with partner CRMs (such as HubSpot), and custom API integration.
- TikTok Pixel: Can be installed on your website to establish a secure and reliable data connection with TikTok, playing an important role in web conversion lead generation goals.
- Integration with HubSpot: Through seamless, no-code integration, TikTok advertisers can transfer leads in real time to the HubSpot customer platform, increasing conversion possibilities.
4. Best Practices
- Choose the right solution based on goals and information: Select web conversion or native lead generation solutions based on the actions you want leads to take on website forms, the amount of information to ask, and whether the information can be captured natively.
- Lead Form Best Practices: Include adding visual elements, controlling the number of questions, using logic settings and custom questions, linking to privacy policies, including a review screen, and expressing gratitude while explaining next steps.
5. Creative Tips
- Ad Content Structure
- Hook: Attract attention by educating the audience, highlighting product or service advantages, showcasing ideal future results, or raising and solving audience problems.
- Key Message: Deliver the main message clearly and memorably, including product or service selling points, key narratives, and highlights.
- Call to Action: Encourage viewers to take the next step with a clear and compelling call to action.
- CapCut Best Practices: Introduces the application of CapCut for Business in video ad creation, including how to use Ad Script, Business Video Templates, AI Characters, Storyboard Editor, Smart Ads, and Collaboration features for different needs.
6. 2024 Media Plan: Adopt an always-on strategy, increase lead generation spending in Q1, conduct targeted lead generation efforts in H2, and non-B2B advertisers can leverage holiday promotions to increase lead numbers.
