Report Background

2023 is a year of recovery for the global e-commerce market, as well as a year where brand-new opportunities and fierce competition go hand in hand. For cross-border e-commerce brands, avoiding "involution" and finding more innovative and sustainable business strategies and marketing approaches will become crucial. Due to their dual value in both product and effectiveness, "blockbuster products" will shine even brighter in the new cross-border environment. Therefore, a comprehensive and fresh perspective on blockbuster product strategy guidelines is of great reference value for overseas brands.

Tuke, as a new blue ocean of global traffic, boasts very active community engagement, high user stickiness, and a strong e-commerce consumption atmosphere. At the same time, it nurtures a massive number of blockbuster product opportunities and is attracting increasing attention from cross-border merchants. As a global digital marketing platform, Tuke for Business is also continuously innovating the community e-commerce experience, helping overseas merchants successfully create blockbuster products on Tuke. Against this backdrop, Tuke for Business has released the "2023 Community E-commerce Blockbuster Product Marketing White Paper," which, through insights into Tuke blockbuster product opportunities and strategy research, helps more cross-border e-commerce brands successfully create blockbuster products, innovate operations, and break through globally.

Core Content of the Report

  • Re-examine the value of blockbuster products to solve the operational pain points of cross-border e-commerce enterprises

  • Make good use of Tuke community e-commerce, covering every stage of the blockbuster product lifecycle
  • Gain insights into the characteristics of Tuke blockbuster products and look for blockbuster product opportunities
  • From multiple levels such as product expansion strategies, brand building, and business ecosystem, look ahead to the long-term value of blockbuster products
  • Tuke for Business's blockbuster product accumulation strategies help cross-border e-commerce players build full-cycle blockbuster products from 0 to 1
    • Scientific product selection: Efficiently discover potential blockbuster products through scientific selection methods
    • Creative optimization: Break down creative highlights according to target audience and product selling points, and use A/B testing to find the best creatives
    • Effective advertising: Grasp the advertising rhythm and infrastructure optimization, use the right bidding strategies, product quantities, and interaction styles to achieve effective advertising