The document focuses on the overseas expansion of barbecue equipment, first discussing the popularity of barbecue culture, which drives the growth in market demand for barbecue equipment. Especially in the West, barbecue is regarded as an important social activity, and equipment has shifted from traditional charcoal grills to modernized products. Chinese products have expanded their international market share due to their cost-effectiveness and technological advantages. It then introduces that barbecue equipment includes various types such as grills, cooking tools, etc.
Next, it analyzes the market size. The global barbecue grill market is expected to reach about $8.2 billion by 2033, with a compound annual growth rate of 4.6%. Both commercial and household barbecue grills have growth potential, and the market size of gas grills will expand due to advantages such as convenience. The barbecue accessories market is also growing, with common accessories including grill racks, aluminum trays, etc.
Looking at regional markets, North America, Europe, and Asia-Pacific are the main regions. North America has a large market size, and American consumers have a strong willingness to barbecue in summer; in Europe, electric grills account for 38%, and the German market has growth potential; in the Asia-Pacific region, demand for barbecue equipment is growing rapidly in China, Japan, South Korea, etc.
China's export value of barbecue utensils is high, with a complete industrial chain and cost advantages, but brand awareness is low. Entering the international market faces challenges such as competition, standards, and differences in consumer demand. Consumers have demands for barbecue equipment such as intelligent temperature control, lightweight, and environmental protection, but there are also pain points such as inaccurate temperature control.
Finally, taking Asmoke as an example, it describes how the company has achieved success through strategies such as intelligence, crowdfunding, and multi-channel sales, emphasizing that the overseas expansion of barbecue equipment should focus on product innovation, brand building, etc. Daxu Cross-border Platform also provides related services to support enterprises in going global.
