This report is jointly released by Global Travel News and OneSight, mainly discussing the situation of Chinese tourism enterprises going global, including their overseas journey, overseas influence, trends and challenges of going global, and other related content.
1. Overseas Journey: The process of Chinese tourism enterprises going global can be divided into three stages. From 1979 to 2009 was the initial exploration stage, during which national policies supported enterprises to go abroad, and some companies began to set up branches and attempt listings overseas; from 2010 to 2018 was the rapid expansion stage, with a booming domestic capital market, and enterprises rapidly expanded and deployed assets through acquiring overseas assets; from 2019 to the present is the internationalization strategy stage, where companies focus on the global market and build international strategies.
2. Overseas Influence: The "2025Q1 China Tourism Enterprises Going Global Brand Social Media Influence TOP20 List" was released, covering multiple fields such as hotel technology, OTA, airlines, etc. Enterprises in various fields have developed differently overseas. Hotel technology companies such as TCL Smart Home and Tuya Smart have highlighted their technological advantages; OTA companies like Trip.com have built overseas operation systems with remarkable transformation results; airline passenger and cargo markets have developed well, with some airlines increasing international capacity; business travel service companies have grown along with Chinese enterprises going global, but face challenges such as policy integration and visa management; cultural and tourism destination companies attract international tourists through various measures, with Jiangxi Cultural Tourism being a typical representative; financial payment companies face both opportunities and challenges in going global, while enterprises also encounter pain points in payment processes such as fee accounting and foreign exchange controls.
3. Trends and Challenges of Going Global: The trend of enterprises from multiple industries going global is obvious, with Japan, South Korea, the United States, and Singapore as the main destinations, and Southeast Asia as a popular region. Business travelers face issues such as personal safety and visa procedures; TMCs face difficulties in supplier price negotiations and remote team management; corporate travel managers face challenges such as difficulty in setting travel standards and high costs.
