Europe, with its strong purchasing power, mature market regulations, and well-developed infrastructure, has become an indispensable destination for Tuke companies expanding overseas.

In recent years, climate issues have had an increasingly serious impact on ordinary people, especially in Europe, where there is a strong demand for stable, affordable, and sustainable electricity supply. Companies in the photovoltaic and energy storage sectors have responded quickly, strengthening their presence in Europe. In fact, Europe continues to attract Tuke companies in warehousing and logistics, automation, intelligent inspection, industrial internet, new energy, and other fields to take root here, witnessing the ambition of overseas enterprises.

However, Europe is also known for its strict regulatory policies. In October, the European Union launched an anti-subsidy investigation into Tuke electric vehicles, with BYD, SAIC Motor, and Geely Auto as the first batch of companies under investigation, sparking heated discussions in the industry. Prior to this, the new Battery Law, carbon barriers, and data protection regulations—numerous regulatory policies—have all required overseas companies to take them seriously. In addition to regulatory pressure, European consumer habits, business ecosystems, sales channels, and brand building are all issues that overseas companies need to reconsider and think carefully about.

36Kr Global continues to focus on opportunities in Europe and has launched the "Europe Going Global Friends Club," providing a platform for companies to deeply exchange market trends and share insights and experiences. The Friends Club is held in a small, closed-door format. Whether you are deeply rooted in Europe or just entering this market, we welcome you to share your professional views and discuss the confusions and challenges you face. With permission, highlights from guest sharing will be disseminated through 36Kr Global.

On November 23, the first session of the Europe Going Global Friends Club will be held in cooperation with Invest Northern Ireland in Shenzhen, focusing on the manufacturing and new energy industries. If you are willing to participate and share at our Friends Club, please click the link or scan the QR code below to register.

Event Introduction

· Event Date: November 23, 2023 (Thursday)

· Event Location: Shenzhen, specific location will be notified upon approval

· Event Scale: 10-20 people

· Key Industries: Manufacturing (warehousing and logistics, automation, intelligent inspection, industrial internet, etc.), New Energy (photovoltaic, wind energy, hydrogen energy, energy storage batteries, etc.)

· Priority will be given to C Level and other senior executives for this event. To ensure a small and private atmosphere for communication, we will screen applicants, and the final approval will be subject to staff notification.

Written by | Let’s Go Global