675In 2025,,is Ebike still a promising track?
From the perspective of global market data,the global market size of Ebike in 2024 has exceeded $61.89 billion, and it is expected to reach $113.64 billion by 2030, with a compound annual growth rate maintained at 10.3%.
Meanwhile,China, as the world's largest producer, has an annual outputof48 million units, accounting for more than 60%of the global share.
In summary, it is clear thatthis track is not only still hot, but is also continuously expanding.
Image source:grand view research
Among the many Chinese brands going overseas, the rise of the Heybike brand is particularly eye-catching.
Since its establishment in 2021, in just over seven months, it sold more than 15,000 electric bicycles, setting a new sales record for new brands in the industry.
Now,itsusers have surpassed 200,000, firmly ranking among the Top 3 in North American electric bicycle sales, and has achieved profitability for three consecutive years, becoming a rare profitable player in the track.
Image source: Internet
A brand born from user needs
According to information,the Heybikebrandwas established in 2021, and its entrepreneurial inspiration came from the founder's keen observation of overseas markets.
At the beginning of 2020, the outbreak of COVID-19 led to a surge in demand for personal short-distance travel, and the popularity of E-bikes saw explosive growth.At this time, co-founder Mr. Fang seized this window of opportunity and decided to lay out the overseas market, thus giving birth to the Heybike brand.
E-bike popularity trend Image source: Google Trends
At the time of its founding,the Heybike brand focused on creating two core product models: city commuter bikes and foldable fat-tire electric bikes.
Thanks to this differentiated product strategy, they avoided direct confrontation with mainstream leading brands and successfully found a place in niche segments.
Image source:Heybike
In just seven months since its establishment,the Heybikebrandset a new record for new brands in the industry with sales of over 15,000 electric bicycles. By November 2021, its user basehadexceeded 10,000, with an average monthly transaction volume reaching the million-dollar level.
After that, the brand'sgrowth momentum continued to be released,and inNovember 2022it successfullyentered the top three in market share in North America; in May 2023, the user base expanded to 80,000, the total transaction volume exceeded $100 million, and the market share was locked at 15%.
As of2025, Heybike has accumulated more than 200,000 global users, remains in the top three in North American sales, and has achieved profitability for three consecutive years since 2022.
Now,its productshavesuccessfully covered 20 countries and regions including the United States, Germany, Canada, the United Kingdom, France, Japan, etc., and occupy a 15%-20% share in the US market.
Image source: Internet
Overseas Marketing Layout:Building Value Perception with Content
In the fiercely competitiveE-bike market, the Heybike brand has been able to quickly establish awareness, which is closely related to its differentiated communication strategies on various overseas social media platforms.
1. TikTok
On theTikTok platform, the Heybike brand did not take the traditional path of "stacking product parameters and hard advertising placement", but focused on building brand perception through content, integrating products into users' daily lives.
This is well reflected in the brand's official account@heybike_official, where the updated videos mainly revolve around scenario-based content, supplemented by product detail displays, trying to avoid the stiffness brought by advertisements as much as possible.awkwardness.
The effect of this content strategy is also obvious. As ofAugust 2025, the brand's official account has gained 48,600 followers, with a total traffic of nearly 3.27 million, and in the past thirty days, it still maintains a growth rate of 1,200+ followers.
Image source:echotik (top) TikTok (bottom)
In addition,the Heybike brand also attaches great importance to cooperation with TikTok influencers in vertical fields, using their traffic to penetrate products into target user groups.
Among them, the brand'scooperation with TikTok influencer The Bike Cavefor promotionisa typical case.
The Bike Caveis a blogger focusing onE-bike reviews. His video style is quite creative, integrating reviews with ASMR (sleep aid videos), and has accumulated 170,000 followers on TikTok.
In his collaboration video withthe Heybike brand, he gave a detailed disassembly of the Heybike Horizon product, and combined the immersive features of ASMR to showcase the product's performance from a different perspective.
In the end, the video received over12.2 million views, bringing great exposure to the brand.
Image source:TikTok
2. Facebook
On theFacebook platform, the Heybike brand mainly focuses on the product itself, using colloquial and life-oriented forms to present the product's functional features as "interesting discoveries" that are easy for users to perceive, effectively avoiding empty brand promotion.
So far,the official Heybike brand account has accumulated 140,000 followers, mainly focusing on electric bicycle enthusiasts in North America (especially California), as well as young people who pursue "convenient, environmentally friendly, and fun" ways of travel, and has built a relatively mature community system.
Image source:Facebook
3. Independent Website
In terms of independent website construction,the Heybike brand adopts a typical e-commerce independent website operation approach, with clear planning in user experience optimization, marketing conversion path design, and SEO infrastructure construction.
For example, in key positions such as website navigation, product names, and blog titles, they use a large number of precise industry keywords, such as“Folding Fat-Tire Ebikes”, “Electric Bikes”, etc.
At the same time, they combine content updates to continuously push high-quality pages to search engines, enhancing their ability to acquire organic traffic. This is one of the basic strategies for many e-commerce independent websites to achieve long-term customer acquisition, and other brands can learn from it when building their own independent sites.
Image source:Heybike
4. Media Endorsement
In addition to social media operations and independent website construction,the Heybike brand is also actively featured on authoritative media such as Electrek, TechRadar, AppleInsider, Bicycling, and other electric mobility and tech lifestyle media.
On these platforms, the brand usually does not appear as hard advertising, but as a case study in industry trend analysis, annual recommended products, or the protagonist in in-depth reviews.
This"soft integration" approach,obviouslyallows brand contentto morenaturallyenter the user's field of vision,help the brand establish a professional image, and form brand value endorsement.
Image source:the-gadgeteer
Overseas Opportunities Still Exist, Chinese Brands Should Take Action!
The success of the Heybikebrandin the North American marketundoubtedlyproves one thing, that is, in today's overseas market, Chinese brands are fully capableof winning a place through competition, and even leading the trend.
At present, the global green mobility revolution is in full swing. The EU plans todouble the share of bicycle travel by 2030, and infrastructure upgrades in emerging Southeast Asian markets are creating demand for commuting... These blue oceans are opening up to Chinese companies.
At this moment,going overseasis no longer an either-or choice, but rather a"mandatory question"given by the times.
When China's supply chain advantages are integrated with localized brand storytelling, the nextbrand to go globaland shineoverseaslike"Heybike" may be brewing among all of you!!
