761“From 0 orders to explosive sales, you can achieve it too”
Why does your niche product always lack traffic on TikTok?
You’ve run ads and found influencers, but orders are still few and far between?
How can you break users’ doubts and get them to place orders?
Don’t worry! Today, we’ll break down three real brand cases to see how they leveraged TikTok’s content ecosystem to achieve the leap from no buyers to buyers scrambling to purchase.
Image source: Google
01
HBhealth: Exploding trust through a tail-end influencer matrix
HBhealth’s visual ear-picking tool sold 168,700 units in just 30 days, with sales exceeding $1.5 million.
They didn’t work with top influencers, but instead collaborated with 5,800 tail-end influencers—
Not many followers, but extremely high stickiness.
The content these influencers shot was very authentic:
Showing the ear-picking process, the decompressing scene of cleaning earwax, and even the full process operated by one person.
No fancy editing, no exaggerated scripts, but directly hitting users’ pain points of cleaning difficulty and insecurity.
Core logic:
1) Build trust with a large number of real users’ authentic experiences.
2) Tail-end influencers are closer to ordinary users, their content resonates more easily and drives conversion.
Image source: TikTok
02
Supernote: Touching users with one-take, scenario-based content
Supernote’s e-ink tablet seems niche, yet it has successfully entered markets in over 50 countries.
They collaborated with TikTok drawing influencers, posting one-take usage videos—
No editing throughout, authentically showing the smooth writing and drawing experience.
A video of only 25 seconds got over 2 million views and more than 185,100 likes.
Users flooded the comments section with questions: “How do you save the artwork?” “Does it need charging?”
Directly sparking the desire of potential consumers to learn more.
Core logic:
1) Niche products need to educate users, but not by preaching—instead, let users feel the value through “immersive experiences.”
2) One-take content is highly credible and more likely to move vertical audiences.
Image source: TikTok
03
Neewer: Turning user feedback into marketing material through comment section interaction
Neewer is a photography accessories brand with 1.3 million followers on TikTok.
When operating TikTok, besides posting tutorials and showcasing product effects, they focus more on comment section interaction.
For example, a user left a comment asking: “Can you make an accessory for my phone model?”
The official account replied directly: “Feedback has been given to the R&D team,” and recommended existing solutions.
This feeling of being valued made users actively become brand promoters.
Core logic:
1) TikTok is a social venue, not a one-way billboard.
2) Timely responses and sincere interaction can turn users from viewers into participants, even co-creators.
Image source: TikTok
04
Summary: The TikTok explosive order code for niche categories
Many brands fail on TikTok because they’re always thinking about selling, but forget that TikTok’s essence is content.
Users come here to relax, have fun, and learn—not to watch ads.
So, on TikTok, don’t always think “what do I want to sell,” but think more about “what do users want to see.”
As long as your content makes people stay, like, and comment, the algorithm will help you find customers who will pay.
Image source: Google
✅ If your budget is limited:
You can learn from HBhealth and find a large number of tail-end influencers to spread content.
Their followers may be few, but trust is high, content is authentic and natural, and it’s easier to resonate with ordinary users and set trends.
✅ If your product offers a unique experience:
You can learn from Supernote and use one-take videos to show the usage process.
No editing, no embellishment—let the product speak for itself, which is more convincing than fancy ads.
✅ If you already have basic traffic:
You can learn from Neewer and treat the comment section as a “second live room.”
Reply promptly, interact sincerely, even turn user suggestions into product improvement directions. When users feel valued, they’ll actively help you spread the word.
Remember: No matter how niche your product is, as long as you find an entry point and use the right content format to go deep, even the most niche product has a chance to become the next hit!
