289An ordinary product gets tens of thousands of likes and inquiries on other people's accounts, while your high-quality product always gets mediocre responses?
This is not a product issue, nor is it a matter of luck.
The real gap is: they have mastered the traffic secrets of TikTok, while you are still groping by intuition.
Don't worry, today I'm going to lift this mysterious veil and show you the explosive order secrets that peers are reluctant to disclose. It's simple and easy to follow, and it's not too late to get on board now.
Image source: Internet
Key to Breaking the Deadlock: Why Doesn't Your Content Go Viral?
If you want to get explosive orders on TikTok, the first task is to get your content right. But content is not just casually posting product introductions; it requires strategy and method.
In the TikTok US market, monthly active users have surpassed 170 million, and the platform's content ecosystem has become the core engine driving growth.
Data shows that in the first half of 2025, its cross-border POP business achieved nearly double growth in total merchandise transaction volume driven by content. Especially during the mid-year promotion, merchant GMV generated by content increased by about 150%, setting a new platform record.
This shows that high-quality content has core value in platform conversion.
So, how do you create viral content? The approach of the fashionable home brand YITAHOME is worth learning from. Their short video on storage themes received over 3.2 million views, directly driving a surge in sales of their viral dressing table.320million views, directly driving a surge in sales of their viral dressing table.
Their secret is to precisely capture user pain points and present fun product features.
Image source:Tuke
Now look at the small appliance brand Euhomy. By focusing on self-made content, they gained over 500 million exposures on the platform in the first half of 2025, and their mid-year promotion GMV doubled year-on-year.
The brand's manager pointed out: "The combination of short videos and live streaming is the key for brands to break the deadlock."
Five core elements of viral content:
Grab attention in the first 3 seconds—highlight the most attractive selling point
Show product usage scenarios—let users see the actual application effect
Solve specific pain points—clearly tell users what problem you can solve
Add interactive elements—encourage comments, likes, and shares
Clearly guide conversion—tell users what to do next
Image source:Tuke
Product Selection Strategy: Data-Driven Explosive Order Secrets
Once your content is ready, the next step is product selection.
On Tuke, not all products can go viral. You need to choose products with visual impact, easy to showcase, and able to meet instant needs.
According to data, during the 2025 Tuke Shop Southeast Asia Double 11, sales of fashionable and topical clothing accessories increased by 600% year-on-year. Gen Z consumers pay more attention to the social attributes and personalized expression of products.
So, how exactly should you select products?
Seasonal + holiday products are eternal hot spots. For Q4 peak season, you can focus on gifts (Christmas gifts, New Year gifts), apparel (seasonal autumn and winter wear, party dresses), beauty and personal care (gift sets), and home goods (heating equipment, holiday decorations).
Image source:echotik
Open Loop Strategy: Turning Traffic into Assets
First, you need to understand what "open loop strategy" is. Simply put, it's using product cards in short videos or live streams to jump directly to your independent site for purchase with one click., simply put, it's using product cards in short videos or live streams to jump directly to your independent site for purchase with one click.
This strategy cleverly combines Tuke's traffic advantage with the retention capability of independent sites.
Why do you have to direct traffic to your independent site?
A senior seller revealed the secret: "Tuke can make you go viral in 3 seconds, but an independent site can turn those 3 seconds into 3 years of repeat purchases."
Through your independent site, you can control complete user data and interaction behavior, which no longer stays on the Tuke platform but becomes your brand's own digital asset.
It's very simple in practice: link your ad account in the backend of your independent site and install Tuke Pixel to ensure high-quality data feedback and optimize ad performance.
Image source: Internet
By now, you may have realized: explosive orders are not accidental, but the inevitable result of doing every step right.
From content creation to product selection strategy to conversion, every step has its rules. Behind those seemingly accidental explosive orders is a deep understanding of platform rules and a precise grasp of user psychology.
Now, it's your turn.
