The hottest sales season of the year has arrived! From Black Friday to Christmas,the traffic bonus on Tuke Shop is enough to multiply your sales several times over.

But did you know? Every year at this time, many sellers not only fail to make money due to pitfalls, but end up losing even more.

Don’t worry, today’s guide will help you avoid all the traps and let your shop explode with orders during the peak season!

 

Image source: Internet

Product Selection Pitfall: Following Trends to Sell Hot Items, Outdated Upon Arrival

The most common mistake for beginners is blindly following trends to sell hot items. The result is often that when the goods arrive, the hype is over, and you end up selling at a loss.

So what should you do? Data-driven product selection is the key.

√Product selection secret: Make good use ofTuke Shop’s market analysis tools, filter products with over 300% growth in the past 7 days, and verify the trend with Google Trends. This way, you can catch truly promising hot items.

 

Moreover,according toTuke Shop’s internal data, these two categories of products are the most popular during the year-end peak season:

-Evergreen hot sellers: Products with transactions not less thanUSD 10,000 in the past six months, and positive performance in the last three major promotional events.

-Trending seasonal products: Black Friday trending items that start to grow with the change of season, including brand-promoted new products and trending festival items.

A seller during this year’s spring promotion, throughTuke trend analysis, found that demand for “garden vegetable beds” surged, quickly contacted niche gardening influencers to promote, and through scenario-based demonstrations, achieved over $10,000 in sales in a single live stream.

The success of thiscase lies in letting data speak, notfollowing trends by feeling.

 

 

Image source: Internet

Content Pitfall: Violations Leading to Limited Traffic and Account Ban

Many sellers work hard to create videos, but the views are stuck below500. The problem is likely due to content compliance issues.

Tuke has very high requirements for original content, and the following two technical cheating behaviors are strictly prohibited:

--Segmented or layered videos: Inserting irrelevant content at the beginning or end of a video, or covering core material in the middle layer.

--Abuse ofAB frame technology: Hiding violations by changing video aspect ratio or adding masking layers.

These behaviors may seem clever, but are easily detected by the platform. At best, your content will be taken down; at worst, you’ll lose health points or even have your e-commerce privileges revoked.

√The right approach: Stick to original content, ensure smooth and coherent video footage, and show products from clear and varied angles. The platform clearly encourages videos in original format, with clear audio-visuals, and highlighted selling points.

 

Image source:Tuke Shop

For example,UK women’s fashion brandKatch Mealways adheres to compliance inTuke content creation.

They collaborate with fashion influencers, focusing on creating native, authentic styling content, attracting consumers by showing how clothes look in different real-life scenarios.

Facts prove that sincerity is the best traffic password.

Katch Me became famous in the May promotion with transparent and authentic content: a single hot item garnered 2 million exposures, a single live stream achieved over $10,000 in sales, and weekly sales grew steadily by 30%.

 

Image source:Tuke

Traffic Pitfall: Improper Coordination of Organic and Paid Traffic

Currently,Tuke Shop’s Black Friday promotion has entered the traffic accumulation period, which is the golden window for sellers to make strategic plans.

Top sellers use both “content” and “ads” as dual engines, rather than focusing on just one.

--Content engine (for attracting new users and building trust): Use“unboxing previews” for early warm-up, then “gift guides” and other valuable content for deep seeding, and unify with promotional hashtags to integrate communication power.

--Ad engine (for conversion and harvesting): The strategy also needs to be phased: warm-up period“expanding audience” (targeting video views and interactions), explosive period “detonation” (targeting direct conversions), and closing period “locking customers” (remarketing ads for precise follow-up).

In short, content plants the seeds, ads harvest the fruit, and only systematic cooperation between the two can maximize traffic value.

For example,Fanttik’s brandexplosive strategyis veryworth learning from.OnTuke,they partnered with mid-tier influencers to create amazing sales results.

Among them,Tukeinfluencer Rick created a video forFanttik’s electric screwdriver, which got over 21 million views and successfully converted more than 20,000 orders, bringing in up to $850,000 in sales revenue.

 

Image source:Tuke

In summary, it’s clear that success always favors those who are prepared.

The year-end peak season is both a challenge and an opportunity. Avoid these pitfalls and you can win a beautiful sales battle onTuke!

Go check your shop now, see which part still needs optimization, and seize the last chance for explosive orders in 2025!