Who says only toys and clothing can become bestsellers?

A big guy that sounds a bit hardcore and even niche is quietly becoming popular in overseas markets, becoming another dark horse for Chinese manufacturing Tuke to make a fortune.“Dark horse.”

It is the transformer.

 

Image source:Google

Transformer exports“explosive orders”

Previously, data released by the General Administration of Customs added fuel to this seemingly“traditional and niche” industry:

From January to August 2025, the cumulative export value of transformers and static converters in China reached as high as 244.9 billion yuan.

Just for transformers alone, the export value reached29.711 billion yuan, a year-on-year growth rate of 51.42%.

This means that almost every day, transformers worth over 100 million yuan are shipped from Chinese ports to all over the world.

 

Image source: General Administration of Customs

Through Google Trends, you can also see that the global search popularity of“transformer” has remained in the high range of 50 to 100 in the past 12 months (100 being the highest), with attention online all year round and very stable.

This shows that the demand and attention for transformers in overseas markets is not a temporary trend, but has formed a sustained high-heat state.

 

Global search popularity for transformer in the past 12 months Image source: Google Trends

The world is caught in a situation where it is hard to get a single machine

Maybe everyone is curious: why has this“big iron box” that sounds like it’s only for the power grid suddenly become so popular?

In fact, there were already signs.

Musk once predicted at an industry conference:“Transformers may face a supply crisis.”

At the time, many people didn’t pay much attention, but now, this statement has become reality word for word.

 

Image source:Google

According to a 2024 study by the US Department of Energy, among about 40 million distribution transformers in service, 55% have exceeded 33 years of service life, far beyond their expected lifespan, and the increase in extreme weather events is also exacerbating the risks to grid reliability.

It is evident that equipment aging is severe, and the need for upgrades is urgent.

But due to the inability of domestic manufacturing capacity in the US to keep up with demand, there is a serious supply shortage.

 

Image source:WoodMackenzie

Meanwhile, the emergence of two major“power-hungry beasts” of the era has made transformers even more indispensable:

1) Electric vehicles:Each is equipped with at least5-6 transformers, much higher than the 1-2 in fuel vehicles.

2) Artificial intelligence data centers:AI data centers are well-known “power tigers”, with huge power consumption.

Because of the severe supply-demand imbalance, prices have skyrocketed.

Since2020, the global price of transformers has soared by 60-80%, and delivery times have increased from 50 weeks in 2021 to as many as 210 weeks in 2024.

Describing the current global market as “hard to get a single machine” is not an exaggeration at all.

 

Image source:electricaltrader

Made in China, seizing the opportunity to go global strongly

Facing a huge market gap, international giants naturally want to expand production.

But manufacturing transformers is not like building blocks; it involves multiple complex and precise processes such as iron core processing, coil winding, and overall assembly. A new production line often takes1 to 2 years from planning and construction to final production.

Distant water cannot quench present thirst, which leaves a huge opportunity window for Chinese companies with a complete industrial chain.

As the world’s largest producer, China’s transformer output accounts for more than60% of the world’s total manufacturing. From the most basic raw materials to the final products, we have the most complete industrial chain in the world.

 

Image source:linkedin

With the market wind blowing, Chinese companies acted quickly. Industry leaders such as TBEA, China XD, and Baobian Electric, which have long been among the world’s top ten, are naturally the main force of Tuke.

Other Tuke companies, such as Jiangsu Huapeng Transformer Co., Ltd., are continuously exporting their ultra-large transformers with advantages of high voltage and large capacity to Europe, America, and Southeast Asia markets.

 

Product case display Image source: Huapeng official website

Huge market potential in the future

Let’s talk about the future prospects of the industry.

According tograndviewresearch, the global transformer market size is estimated to be $25.5 billion in 2024 and is expected to reach $45.8 billion by 2033.

It is clear that this is a track with strong certainty and huge development potential in the coming years.

 

Image source:grandviewresearch

Conclusion

From Yiwu small commodities to China’s large manufacturing, the logic of Tuke is changing.

This “bulky” industrial product, the transformer, has proved with nearly 30 billion yuan in exports in just 8 months that as long as you hit the rhythm of global demand, traditional categories can also burst out with amazing energy.

When the whole world is worried about “electricity”, Chinese companies that can stably provide the “heart of power” naturally become the hot commodity!