With TikTok’s global user base surpassing 3 billion, more and more companies are viewing short videos and live-streaming e-commerce as core channels for going abroad. However, faced with vastly different languages and cultures, complex algorithm rules, and fierce competition for traffic, many brands feel overwhelmed: How to localize content? How to efficiently convert traffic? How to keep up with official policies?

At this moment, professional TikTok operation service providers have emerged, becoming the key for brands to break through.

As an outstanding representative in the industry, "Tuke" is exactly such a top TikTok operation service provider offering comprehensive, one-stop solutions, dedicated to helping Chinese brands take root and grow in overseas markets.


Image source: TikTok

What is TikTok Operation: Leave Professional Matters to Professionals

What do TikTok operation service providers do? Simply put, they are professional agencies that provide enterprises with comprehensive TikTok operation services.

These services usually include: account management and operation, content creative planning, short video production and publishing, advertising optimization, influencer collaboration, live-streaming operation, etc.


Take the well-known Tuke as an example. As an officially certified TikTok service provider, they offer full-chain services from market research, account setup, content creation to advertising and data optimization.

Unlike domestic short video platforms, TikTok operation service providers need to have stronger cross-cultural communication skills and a global vision, able to produce content that fits local cultural habits and avoids “culture shock.”


Core Value of Service Providers: Dual Engines of Technology-Driven and Localized Operation

Where does the value of a top TikTok operation service provider truly lie? To understand what TikTok operation service providers do, one must delve into their core value.

Technology-driven precision marketing is the primary core competency. Take Tuke as an example: its professional team is not only proficient in ad backend operations, but also excels at analyzing the underlying logic of viral content. By interpreting data on user behavior in different regional markets, they plan integrated solutions from content creativity to audience reach for clients, ensuring every penny of the budget is spent where it matters most.

In addition, localized operation capabilities are equally indispensable. Tuke’s team includes several members with overseas study backgrounds, who have been deeply involved in the cross-border industry for many years and are proficient in multiple languages and local cultures.

Tuke has also built a pool of multi-language hosts covering 10+ languages including English, Thai, Vietnamese, Spanish, etc., and can help brands enhance local user trust by setting up TikTok native live-streaming rooms.


Real-World Case Studies: Breakthroughs and Growth from 0 to 1

Theory is always abstract, while real-world cases can clearly demonstrate the true value of top TikTok operation service providers. These cases vividly illustrate what TikTok operation service providers do.

The KONO brand already enjoys a high reputation in the domestic market and once topped the personal care brand list in the “2023 Douyin 618 Good Things Festival Luxury Life Industry Report.”

However, like many Chinese brands seeking internationalization, KONO faced the challenge of low brand awareness in overseas markets, especially in the US. This is exactly the stage for Tuke, as a professional TikTok operation service provider, to showcase its value.

To solve the brand awareness issue, KONO partnered with Tuke, who planned and executed key overseas market entry strategies. One of Tuke’s core initiatives was to collaborate with local US influencers for in-depth product reviews, thus introducing KONO shampoo to the US market.

Ultimately, KONO successfully gained a certain reputation in the US local market through TikTok’s rapid dissemination, laying a solid foundation for the brand’s international expansion.


Image source: Internet

In summary, in the new pattern of going abroad in 2026 and beyond, a professional TikTok operation service provider has long surpassed the simple role of “shipping on behalf, posting on behalf,” and has become a strategic partner and growth engine for brands on their international journey.

Through systematic professional capabilities, they help brands overcome cultural adaptation challenges and accurately capture traffic dividends. As an authority and leading player in this field, Tuke always insists on data and creativity as the core, continuously creating considerable business value for clients.

Choosing a professional TikTok operation service provider is the key step to seizing traffic dividends and achieving long-term growth.