In 2026, how big are the opportunities for Chinese enterprises to go overseas on TikTok? In the first quarter of 2026, TikTok Shop’s sales in the US reached as high as $4.9 billion, almost doubling compared to the same period last year. However, beneath this rapid growth, over 90% of TikTok sellers have not achieved profitability. Facing policy adjustments such as TikTok’s mandatory logistics and the doubling of the deposit to $1,500, it is almost impossible to go it alone. Choosing a reliable TikTok operation service provider has become the key to breaking through overseas. Tuke, as an officially certified TikTok TSP/TAP/MCN service provider in the US region, has already served over 1,000 enterprises in industries such as automobiles, 3C, apparel, and beauty, helping Chinese brands steadily expand into overseas markets with full-chain solutions.


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I. The Trillion-Dollar Track Opens: Why Do Enterprises Need Professional TikTok Operation Service Providers?

TikTok is becoming an indispensable shopping discovery platform for American consumers.

A joint survey by Adobe and YouGov shows that 49% of American consumers use TikTok as an information search tool, a 19.5% increase compared to 2024. In terms of consumption scale, it is expected that by 2026, there will be 57.7 million consumers shopping on TikTok in the US, meaning that more than half of the American social shopping population will make purchases on TikTok.

However, a market explosion does not mean that every entrant can automatically share the dividends. Under TikTok’s “decentralized” traffic mechanism, brands that lack professional content operations, influencer connections, advertising, and live streaming capabilities can easily fall into the dilemma of “traffic without conversion.”

Going overseas is no longer simply about “listing products,” but requires systematic and refined full-chain operational capabilities. This is precisely the value of professional TikTok operation service providers—to help enterprises achieve one-stop growth from account setup, content production, influencer cooperation, to advertising and live streaming sales.

II. Data + Localization: How Do TikTok Operation Service Providers Achieve “From Content to Conversion”?

The strength of TikTok operation service providers is not just about having a few certification licenses, but more about delivering real performance growth.

For this reason, Tuke has built a complete service matrix of short video content creation, brand self-broadcasting, advertising, and influencer marketing. This “nanny-level” escort service is especially valuable in the competitive landscape of 2026. According to the recently released “2026 TikTok E-commerce White Paper,” among the top 100 stores by GMV in the US, brand stores account for as much as 84%. This shows that the platform is vigorously allocating resources to support merchants with brand awareness and stable supply chain capabilities.

Relying on a global layout of “Beijing headquarters + multiple domestic offices + overseas offices in Los Angeles, Tokyo, etc.,” Tuke helps brands solve the problem of content localization in operation, producing viral videos that better fit overseas local cultures; on the other hand, by using professional intelligent ad bidding models, it greatly reduces trial-and-error costs for categories such as 3C and apparel.

With this approach, Tuke has accumulated practical experience with over 1,000 enterprises in recent years, covering multiple popular cross-border sectors such as automobiles and beauty.


III. New Trends in 2026: TikTok Operation Service Providers Must Embrace “Omni-channel Management”

If the past few years were the initial dividend period for TikTok going overseas, then 2026 is undoubtedly the foundational year for its full explosion and ecosystem maturity.

Search traffic, mall traffic, and short video/live streaming traffic are beginning to deeply integrate. This means that TikTok operation service providers cannot only excel in one area, but must possess omni-channel management capabilities.

Facing this upgrade, professional TikTok operation services must evolve in terms of mindset. Facing the global track that is about to reach $87 billion in 2026, Tuke not only helps merchants deeply bind with top influencer matrices for large-scale content seeding, but also deeply explores the purchase intentions of search traffic through refined customer journey management.


Indeed, the road to going overseas is full of both opportunities and challenges. The development of emerging markets cannot do without understanding the laws and consumer habits of each country. With the full set of official TikTok certifications, Tuke, as a TikTok operation service provider, is using data as its brain and global localized teams as its hands and feet. With its unbreakable patience, technology, and professionalism, it helps Chinese brands aiming to compete globally avoid detours and seize this golden long cycle of the era for the take-off of Chinese brands.