Whether on the domestic Douyin platform or the international Tuke, the completion rate of short videos has a crucial impact on their final promotion results, and it may even determine the marketing effectiveness of the brand products promoted in the video. For beginners entering the short video field, this can be a huge challenge.
However, for teams that have experience planning ByteDance Douyin short videos, they can fully leverage the successful experience gained on the Douyin platform to create Tuke short video plans to improve the completion rate. Here, we have also summarized the following three methods to share with everyone, helping newcomers to Tuke improve their video completion rates.
1. Pay attention to hiding clues in the video
There are some accounts on the domestic Douyin platform that produce mystery short dramas, and their video views have always been high. Amidst the crowded short drama videos on Douyin, they have managed to maintain a large fan base.
The reason they can achieve this is not only because some domestic audiences love mystery short dramas, but also because these popular accounts always hide various clues in their videos, which can stimulate users' interest in repeatedly watching to find answers. It is the result of the collision of these two factors.
When planning Tuke short videos, we can also learn from this approach. For example, set clues at the beginning or in the middle of the video, and then ask corresponding questions at the end to attract viewers' attention and improve the completion rate. Doing so can make viewers more interested in the video content and look forward to seeing more.
2. Pay attention to the rhythm and length of the video
Why are American dramas so popular? It's not just because they promote heroism and fulfill everyone's childhood dreams, but also because of their fast-paced and concise plot settings. Tuke itself is a short video platform, designed so that people can watch interesting stories and connect with society during fragmented time. If the video is too long and the rhythm is too slow, users will easily swipe away due to their inability to focus for a long time.
Therefore, when planning Tuke short videos, we should take this into account and reasonably control the rhythm and length of the video. For example, you can split a complete video into several parts and shorten the duration of each video. This way, users can finish watching the video more quickly, rather than having their patience worn out.
3. Seize the golden first three seconds of the video
Just as we are attracted by the cover and beginning when reading a book or watching a show, the first three seconds of a short video are also the most captivating part. Only by showing users the most attractive, most interesting, and most explosive clips at the beginning can they know that this video is worth watching, rather than swiping a